Getting Serious About Good Writing—EIA’s Write Right Curriculum
Let’s see–you want to improve the skills of your agency’s writers. Here’s a to-do list: Enlist a high-level champion, ideally your agency head, to make statements saying writing skills are critical—check. Create a Writing Style Guide—check. Hold classes to introduce the Style Guide—check. Expand internal editing resources—check. But what’s next? If you really want to
