Content Strategy

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628 posts

Roughly 1 in 9 (11%) websites have adopted responsive Web design, according to research conducted by Guy Podjarny in January. While the number has risen in the last 7 months, I know you’re probably a little underwhelmed by that number. But if you are one of the agencies that have gone through the process of
Sep 09, 2014

Actionable Web Analytics: A Three-Step Process

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more
Aug 22, 2014

Go.USA.gov Creates Short, Trustworthy .gov URLs

Short URLs are useful for tracking clicks, but they can create a poor user experience because the person clicking the link can’t see the final destination. That’s why Go.USA.gov was created—to show users that they would reach official government information. To maintain this trust, Go.USA.gov is only open to government employees and only shortens government
Aug 21, 2014

Take a Gander at Our /Developer Page!

A growing trend both inside government and outside is to have a simple welcoming page for outside developers who may be interested in your team’s efforts. This material is often located at website.gov/developer 1 and points visitors to technical material that developers may be interested in, especially APIs. Collecting technical documentation in one place facilitates
Jul 28, 2014

5 Key Points About Government Branding Now

Recently, I had the pleasure of speaking (in my own capacity) before the Council for Inspectors General for Integrity and Efficiency Public Affairs Officers (CIGIE-PAO) task force about branding. The invitation came by way of a colleague I greatly respect. Bridget Serchak is currently Chief of Public Affairs for the Department of Defense Inspector General and
Jul 25, 2014