Content Strategy

Make use of content strategy to deliver great digital experiences.

More News and Events on Content Strategy

628 posts

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a
Feb 25, 2015

The Content Corner: Treating the Citizen as a Customer

There is a tendency in government to discount a range of strategies closely connected to marketing. A good example, and a recent buzzword, is content marketing. Content marketing’s main goal is to drive a user to click or sign-up; to turn them into a lead or a buying customer. We’re the federal government, we aren’t
Feb 23, 2015

Top 10 Things (We Think) You Don’t Know about DigitalGov

Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! 10. We’ve published an impressive 480 articles and counting (this
Feb 19, 2015

Don’t Forget the Long Tail: It Can Deliver Value

Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage. But, top tasks aren’t the whole story. Our government websites also have a large range of tiny tasks that, when managed carefully, have the potential to deliver value. In The
Feb 13, 2015

A February Focus on Content on DigitalGov

Good content drives your digital presence. No matter what you produce content for—social media, websites, blogs—getting people to see your work is critical. But getting noticed is not as easy as it used to be. A recent Vox article on the future of blogging talked about this problem: “The incentives of the social Web make
Feb 12, 2015

New NIH Clinical Trials Media Player Now Available

Spread the Word about Clinical Trials! As we have recently seen with the Ebola outbreak, clinical trials are immensely important to medical advancement and treatment. The National Institutes of Health (NIH), in conjunction with the Centers for Disease Control and Prevention, has developed a new syndication tool to disseminate NIH Clinical Trials information. This effort
Feb 11, 2015
Smartphone adoption rate continues to rise, but the screen sizes users adopt continue to evolve. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 375.2 million units during the fourth quarter of 2014. IDC states that this was an increase of more than 25%, compared
Feb 10, 2015

Hiring For Your Digital Needs

The increasing presence of big data and all things digital will require the federal government to hire more techies. The skills brought by techies will help the federal government, but we also must consider that success in the federal government will require more than the skills they bring.
Feb 09, 2015

DigitalGov University 2015 Training Watch

Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through
Jan 28, 2015

New Ed.gov Homepage and More

You may have noticed we launched our new Ed.gov homepage today. This completes the third and final phase of our visual refresh for our main website. We released the second phase of the refresh back in June. So, what’s new? Streamlined Homepage The new homepage takes our efforts to streamline navigation on the website one
Jan 23, 2015

Connect with Your Colleagues Before You Need Them

Running a government website or social media account is complex: while trying to meet your agency’s mission goals and your customers’ needs, you also have to keep track of issues like ethics, information security, privacy, and accessibility. It’s enough to make your head spin. Luckily, no one … errr … no online communications person …
Jan 12, 2015
As we round out 2014, we’re reflecting on the exciting year we’ve had at DigitalGov since we launched in February. Our mission is to share information and resources from agencies across the federal government that are working in the digital space, and highlight the services and communities that can help you meet your digital government
Dec 31, 2014

The Best E-gov Websites in the World

In Design Secrets of the World’s Best e-Government Web Sites, the Asia-Pacific online communications powerhouse FutureGov singles out eight national e-government portals as the best-designed in the world, and identifies the best practices these sites exemplify. “Ultimately, these websites are the best in the world because they are designed to
Dec 31, 2014

10 Years of Digital Government—A Retrospective

In December of 2004, the Office of Management and Budget (OMB) issued the first Policies for Federal Public Websites. Over the past decade, we’ve seen technology completely transform how government delivers information and services to the public. On this 10-year anniversary, we’re taking a walk down memory lane to recap some of the pivotal moments
Dec 18, 2014