News and Updates

Innovative work, news, and ideas from people and teams in government

John Connor can’t save you. Robots are here to take over the world. Two interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: Quartz’s News App and The New York Times Election Slack Bot. Both

Feb 16, 2016

Putting Your Main Message First

Want to learn how to clearly communicate your message? Watch the new “Put Your Main Message First” video from U.S. Citizenship and Immigration Services (USCIS). Created by USCIS’ Office of Communications, the video teaches you about the importance of organizing your information so that your audience understands your key messages. “It’s common in government writing

Feb 12, 2016

What is Content?

In this age of content marketing that has led publications to call certain ads “paid content,” those of us in government need to broaden our ideas about what “content” is. Many of us get it, but some agencies may also be missing opportunities because they don’t even grasp that content is a broad and fluid

Feb 10, 2016

The Content Corner: Location-Aware Content

While January was about looking ahead, February is focused on content and many of the new possibilities and challenges that will face us as content creators over the next year and beyond. At the intersection of these two themes lies the genesis of my topic today: location-aware content. More than a Map One of the

Feb 08, 2016

4 Tips for Analyzing Mobile Traffic with DAP

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to

Feb 05, 2016

Does Content Syndication Work?

You may have heard some chatter about syndication but thought to yourself—sounds good but does it really work? The answer is—Absolutely!! Here is your Proof NIH News in Health is a monthly newsletter that has recently been syndicated. Since syndication, the newsletter’s content can be found on multiple websites. These websites include state and local

Feb 04, 2016

The Data Briefing: Mapping the Big Data Ecosystem of U.S. Agriculture

The Congressional Research Service recently released a report (PDF, 688 kb, 17 pages, January 2016) describing the big data ecosystem for U.S. agriculture. The purpose of the report was to understand the federal government’s role in emerging big data sources and technologies involved in U.S. agriculture. As the report author, Megan Stubbs, points out, there is

Feb 03, 2016

The Day After: Real Impacts Begin When a Challenge Ends

In 1927, Charles Lindbergh won the Orteig Prize for becoming the first pilot to fly nonstop from New York to Paris. Few know that Lindbergh won $25,000 for the flight, but everybody knows about the revolution that followed. That transatlantic flight opened people’s minds to what was possible in air travel. Investment in the aviation

Feb 02, 2016

The Content Corner: Four Ways to Help Your Content Stand Out

When discussing trends for 2016, I made some mention of the content overload that started in 2015 but will certainly increase in 2016. Contently recently found that organizations created 73% more content in 2015 than in 2014. I see no reason why that number will decline in 2016, especially as content becomes the beast of

Feb 01, 2016

Moving from Open Data to Open Knowledge: Announcing the Commerce Data Usability Project

Opening up government to better serve the American people has been a key priority of this Administration from day one. On his first full day in office, President Obama signed the Memorandum on Transparency and Open Government, ushering in a new era of open and accountable government. Since then, the Administration has continued to take

Jan 29, 2016