Content Strategy

Myth-busting isn’t just for television. And through a multi-faceted, tech-savvy campaign based on strategic partnerships, one federal office has found a winning strategy for combating misinformation. National Drug Facts Week (NDFW) is a health awareness week for teenagers, with the goal of debunking

Audit. It’s a word that generally has no positive connotations whatsoever. We hear the word audit and we think of tax audits or timesheet audits, etc. The word normally strikes fear or dread in the hearts of most mortals. But it is also a task that all websites will need to perform from time to

The Normandy American Cemetery is one of the 25 permanent American military cemeteries in foreign countries that the American Battle Monuments Commission (ABMC) maintains to honor the service, achievements and sacrifices of U.S. armed forces.

As the use of smartphones continues to grow, it has become even more important for websites to be mobile-friendly. Google has been aware of this trend for quite some time. In response to this trend, Google made

As we all continue to wrestle with the “content beast”, one effective method for generating ideas for content and fleshing out an editorial calendar is to look for trending events or even upcoming holidays. In the spirit of full disclosure, the idea behind this particular post was inspired by the back-to-back Valentine’s Day and Presidents’

Content is one of the most important things about your site. After all, it is what keeps your users engaged and keeps them coming back to your site. Depending on the type of website your agency manages, you should always think of ways to best deliver your content to your end users. If the content

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a

There is a tendency in government to discount a range of strategies closely connected to marketing. A good example, and a recent buzzword, is content marketing. Content marketing’s main goal is to drive a user to click or sign-up; to turn them into a lead or a buying customer. We’re the federal government, we aren’t

Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! 10. We’ve published an impressive 480 articles and counting (this

Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage.

Good content drives your digital presence. No matter what you produce content for - social media, websites, blogs - getting people to see your work is critical. But getting noticed is not as easy as it used to be.

Rome wasn’t built in a day. Neither are website redesigns. In line with the piecemeal responsive Web design implementation trend we recently highlighted, the new Ed.gov website redesign happened in three phases. In this case, budget limitations and existing content management systems (CMSs) influenced the decision-making

Spread the Word about Clinical Trials! As we have recently seen with the Ebola outbreak, clinical trials are immensely important to medical advancement and treatment. The National Institutes of Health (NIH), in conjunction with the Centers for Disease Control and Prevention, has developed a new syndication tool to disseminate NIH Clinical Trials information. This effort

Smartphone adoption rate continues to rise, but the screen sizes users adopt continue to evolve. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 375.2 million units during the fourth quarter of 2014. IDC states that this was an increase of more than 25%, compared

The increasing presence of big data and all things digital will require the federal government to hire more techies. The skills brought by techies will help the federal government, but we also must consider that success in the federal government will require more than the skills they bring.

If you and your organization don’t already have a content strategy, then you are most likely working too hard to create content that is less effective in communicating your desired message and less relevant to your end-user. The lack of a content strategy can leave you at the mercy of the content “beast” where you

Innovative wearables, stronger wifi and more 3D printing have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop new habits and desires based on new trends. Government must accelerate its customer service approach with anytime, anywhere efforts to keep up. Here’s

Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through

Resolutions and predictions abound this time of year. If you’ve already lost the fight to finally give up sardine ice cream, you can always resolve to maintain or improve your digital media accessibility. Some people say that accessibility and Section 508 compliance squashes

You may have noticed we launched our new Ed.gov homepage today. This completes the third and final phase of our visual refresh for our main website. We released the second phase of the refresh back in June. So, what’s new? Streamlined Homepage The new homepage takes our efforts to streamline navigation on the website one