Content Strategy

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633 posts

9 Reasons Your Infographics Might Be Too Big

Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures.

Oct 27, 2016

The Data Briefing: Help Predict the Future of Federal Government Data

In December, I plan to write two postings detailing a scenario analysis for the next ten years of the Federal government’s data technologies. Governments are on the cusp of amazing technological advances propelled by artificial intelligence, blockchain technologies, and the Internet of Things. Also, governments will face new challenges such as the recent global cyber

Oct 26, 2016

DigitalGov Readers and Subscribers: We Want to Talk to You

As you know, over the last few years DigitalGov has surfaced the innovative advancements many are making across the government space while providing a platform for learning best practices and coming together as a community. Over the course of the next few weeks, a small team from

Oct 25, 2016

Expert Insight on Content Strategy and Structure for Future-Ready Content

We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and

Oct 25, 2016

Federal Cybersecurity Challenges

These days, when you turn on the news you almost always see another hack, leak, or breach putting sensitive information at risk. But we’ve been focusing on keeping federal agency information systems secure for a long time. For October’s Cybersecurity Awareness Month, the WatchBlog takes a look at federal cybersecurity challenges. What is the threat?

Oct 25, 2016

The Essentials of an Editorial Calendar

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

Oct 24, 2016

GAO to Congress: Federal Agencies Are Making a Difference Through Open Innovation

Federal agencies confront tough problems every day. In searching for solutions, agencies will want to attract different perspectives, test new products, build capacity and communities, and increase public awareness. How do they do it? The answer: open innovation. Federal agencies need to engage and collaborate with all sectors of society, a task made easier by

Oct 21, 2016

Your First Thoughts on the Social Media Strategy

This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August,

Oct 17, 2016

What Is Static Source Analysis?

In software development, we use a variety of techniques to help us understand the software we’ve written, whether it works as expected, and whether it will be easy to maintain over time. One of the techniques we use is called static source analysis, and it can tell us a lot about the maintenance requirements of

Oct 14, 2016

Progressive Web Applications, Part 2: Pros, Cons, and Looking Ahead

A few weeks ago, Progressive Web Applications, Part 1: the New Pack Mule of the Internet introduced PWAs and the technologies behind them. We shared that article to the MobileGov Community of Practice and asked about the pros and cons of this approach to winning mobile moments. What Are Some Benefits of PWAs? PWAs bring

Oct 13, 2016

The Data Briefing: Twenty Years of USAJOBS

I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In

Oct 12, 2016

Transforming the Federal Marketplace, Two Years In

Summary: It’s been two years since we laid out the Administration’s plan to transform the Federal marketplace. Here’s a look at what we’ve accomplished, and what’s next. Over the last two years, we’ve focused on our mission to implement the President’s vision for a modern government– one that leverages private-sector best practices to achieve a

Oct 11, 2016

CX Day In Government: How We All Shape The Customer Journey

During National Customer Service Week, it’s a great time for organizations across industry and government to celebrate putting customers at the center of our work and to think about what we can do to improve our customers’ end-to-end experiences. When you think this big, it can be a little daunting, but the good news is

Oct 07, 2016

Near… FAR… Wherever you are….

The U.S. General Services Administration (GSA) made history today by releasing the first ever iBook version of the Federal Acquisition Regulation (FAR). And while a tome about the complex rules governing the federal government’s purchasing process may not sound like a bestseller, the FAR is essential reading not just for federal contracting officers and federal

Oct 06, 2016

Ideas on How to Keep Your Citizens Informed

As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites,

Oct 03, 2016

Further Enhancing the Federal Government’s Privacy Practices

Summary: The Office of Management and Budget is releasing updated guidance on the role and designation of Senior Agency Officials for Privacy. The digital economy has transformed how citizens interact with their Government. Government services related to immigration, student loans, health insurance, and veterans’ benefits are just a sample of the services now available online.

Sep 30, 2016