Social Media

Use social media to effectively communicate with your audience.

More News and Events on Social Media

332 posts

Plop Plop, Fizz Fizz, Oh What a Relief Social Media Is!

We often think of social media as a way to expand our audience, but some public health departments are using it as a new tool for tracking outbreaks of salmonella, e. coli, and other foodborne illnesses. It’s a familiar story: A nice meal out results in days of gastrointestinal discomfort when you realize only too

Jul 17, 2014

Major mobile milestones in May—try saying that three times! A new mobile usage report from ComScore revealed two significant shifts to mobile in May: total time spent on digital media and time spent on apps. Here are a few highlights from the report: Mobile platforms—smartphones and tablets—accounted for 60% of total time spent on digital

Jul 15, 2014

Is It Tweet-Worthy?

The Web now contains over 1.51 billion pages of content, according to WorldWideWebSize.com. That’s a lot of reading material, and a lot of content competing with yours for attention. People won’t waste time (even a few seconds) on an article that doesn’t matter to them in some way—not when there are so many other interesting

Jun 30, 2014

Case Studies in Thunderclap

Now that Thunderclap has been approved for government use for nearly a year, we checked in with two agencies that have successfully used the crowd-speaking tool to rally their supporters and amplify their messages.

Jun 25, 2014

Overcoming Barriers—DigitalGov Summit Recap

As government innovators, we work to improve public services every day. In essence we are already in a public private partnership. But how can your agency capitalize on existing public private partnerships to engage citizens and enhance services? Four panelists from across government shared their public private partnerships success stories at the DigitalGov Citizen Services

Jun 05, 2014

The Importance of Cross-Channel Customer Service—DigitalGov Summit Recap

During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies

Jun 05, 2014

Evaluating Digital Communication: An International Incident

Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement

Jun 04, 2014

Harnessing the Power of Many—DigitalGov Summit Recap

At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon

Jun 03, 2014