Content Strategy

Make use of content strategy to deliver great digital experiences.

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633 posts

Busting Myths and Building Partnerships: National Drug Facts Week

Myth-busting isn’t just for television. And through a multi-faceted, tech-savvy campaign based on strategic partnerships, one federal office has found a winning strategy for combating misinformation. National Drug Facts Week (NDFW) is a health awareness week for teenagers, with the goal of debunking

Mar 10, 2015

The Content Corner: Performing a Content Audit

Audit. It’s a word that generally has no positive connotations whatsoever. We hear the word audit and we think of tax audits or timesheet audits, etc. The word normally strikes fear or dread in the hearts of most mortals. But it is also a task that all websites will need to perform from time to

Mar 09, 2015

The Content Corner: Catching a Wave

As we all continue to wrestle with the “content beast”, one effective method for generating ideas for content and fleshing out an editorial calendar is to look for trending events or even upcoming holidays. In the spirit of full disclosure, the idea behind this particular post was inspired by the back-to-back Valentine’s Day and Presidents’

Mar 02, 2015

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a

Feb 25, 2015

The Content Corner: Treating the Citizen as a Customer

There is a tendency in government to discount a range of strategies closely connected to marketing. A good example, and a recent buzzword, is content marketing. Content marketing’s main goal is to drive a user to click or sign-up; to turn them into a lead or a buying customer. We’re the federal government, we aren’t

Feb 23, 2015

Top 10 Things (We Think) You Don’t Know about DigitalGov

Things you don’t know about this website, DigitalGov.gov, that is. It’s our first birthday, and we’re celebrating by sharing some fun facts with you. A more sober look at our strategy can be read on our 6-month post, but this is a party post! w00t! 10. We’ve published an impressive 480 articles and counting (this

Feb 19, 2015

A February Focus on Content on DigitalGov

Good content drives your digital presence. No matter what you produce content for - social media, websites, blogs - getting people to see your work is critical. But getting noticed is not as easy as it used to be.

Feb 12, 2015

New NIH Clinical Trials Media Player Now Available

Spread the Word about Clinical Trials! As we have recently seen with the Ebola outbreak, clinical trials are immensely important to medical advancement and treatment. The National Institutes of Health (NIH), in conjunction with the Centers for Disease Control and Prevention, has developed a new syndication tool to disseminate NIH Clinical Trials information. This effort

Feb 11, 2015

Smartphone adoption rate continues to rise, but the screen sizes users adopt continue to evolve. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 375.2 million units during the fourth quarter of 2014. IDC states that this was an increase of more than 25%, compared

Feb 10, 2015

Hiring For Your Digital Needs

The increasing presence of big data and all things digital will require the federal government to hire more techies. The skills brought by techies will help the federal government, but we also must consider that success in the federal government will require more than the skills they bring.

Feb 09, 2015

How Government will Accelerate Anytime, Anywhere Services and Information in 2015

Innovative wearables, stronger wifi and more 3D printing have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop new habits and desires based on new trends. Government must accelerate its customer service approach with anytime, anywhere efforts to keep up. Here’s

Jan 29, 2015

DigitalGov University 2015 Training Watch

Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through

Jan 28, 2015

New Ed.gov Homepage and More

You may have noticed we launched our new Ed.gov homepage today. This completes the third and final phase of our visual refresh for our main website. We released the second phase of the refresh back in June. So, what’s new? Streamlined Homepage The new homepage takes our efforts to streamline navigation on the website one

Jan 23, 2015