Content strategy
Make use of content strategy to deliver great digital experiences.
More News and Events on Content strategy
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Sunsetting Go.USA.gov: Final User Statistics
The digital landscape has changed significantly since we launched the Go.USA.gov service in 2009. Over the last two years the team looked carefully at the program holistically, taking into consideration the future of the program, the current landscape related to using shortened URLs and alignment with strategic business goals. In early 2022 we made the difficult decision to initiate steps to sunset the service.— via USA.gov
Improve Your Website With User Testing
USWDS Monthly Call - September 2022
2022 Federal Plain Language Summit
GSA Celebrates the 10th Anniversary of the Presidential Innovation Fellows (PIF) Program
GSA Celebrates the 10th Anniversary of the Presidential Innovation Fellows (PIF) Program—Since 2012, over 200 Presidential Innovation Fellows have supported initiatives at more than 50 agencies, providing expert advice in specialized disciplines such as artificial intelligence, data strategy, product management, human-centered design, software development, and digital strategy. These efforts have enhanced agencies’ abilities to provide the best customer experience for their stakeholders and the public. The PIF program plans to celebrate the anniversary over the next year with activities to highlight the program’s impact and community since it launched.— via General Services Administration
Community Research Explores Ways To Improve Access To Multilingual Content
A group from the Multilingual Community noticed inconsistencies in access to languages other than English across government websites, and have started working on a solution.
Content Design for beta.ADA.gov: Writing for Action and Flexibility
Content Design for beta.ADA.gov: Writing for Action and Flexibility—18F worked with a team at the Department of Justice to redesign ADA.gov. They helped them launch beta.ada.gov, and designed new content for some of the most sought-after ADA topics.— via 18F
Increase Your Impact With Plain Language
Sunsetting Go.USA.gov: Frequently Asked Questions
Sunsetting Go.USA.gov: Frequently Asked Questions—For more than a dozen years, government employees have used the Go.USA.gov URL shortening service to turn long government and military URLs into more manageable short URLs. On September 18, 2022, the U.S. General Services Administration (GSA) will sunset Go.USA.gov. If you’re a Go.USA.gov user, these answers to common questions can help you know what to do to prepare for the end of the service.— via USA.gov
Technology-boosting TMF Investments Deliver Benefits for the American Public
The Technology Modernization Fund (TMF) is working to transform the way the government uses technology to deliver for the American public in an equitable, secure and user-friendly way. It strategically invests in priority IT modernization projects that are aligned with the fast pace of changing technology and agency needs. Here are a few examples of how the TMF has invested in multiple projects that are helping many agencies deliver what people need when they need.
10 Tips to Create, Maintain, and Present Non-English Digital Content: A Q&A with Michael Mulé
This question and answer session for our webinar, Language Connections: Tips to Create, Maintain, and Present Non-English Digital Content, can help you improve access to your multilingual digital content.
Change the Way Digital Work Gets Done
Sunshine Week: How GSA Supports Open Government Principles
Sunshine Week (March 13-19, 2022) celebrates the Government in the Sunshine Act, which promotes greater transparency in government activities. Our mission at GSA is to deliver effective and efficient government services for the American people. To do so, we have to be transparent and accessible—by opening meetings to the public, ensuring that federal buildings and facilities are fully accessible to all people, and making information on documents or pages (web pages, PDFs, newsletters, etc.) open and accessible. Learn about some of our initiatives that best display these principles.
Creating a New Way for People To Discover Government Benefits
Creating a New Way for People To Discover Government Benefits—To make it even easier for everyone to find services and benefits without needing to understand government structure, we’re developing a new digital tool in partnership with 10x, GSA’s incremental technology fund. BEARS, the Benefits Eligibility Awareness Resource Service, is an important step forward in providing an integrated, simple solution for federal benefits to improve the customer experience and will eventually cover all federal benefits from all agencies.— via USA.gov
Lessons from the 2021 Federal Plain Language Report Card
During the Digital.gov and Plain Language Community event, Results of the 2021 Federal Report Card, speaker David Lipscomb gave examples of web content that received both high and low scores in the 2021 Plain Language Report Card. Here’s what we learned.
Plain Language + Compassion Help People in Crisis
Language Connections: Tips to Create, Maintain, and Present Non-English Digital Content
Webinar Recap: How To Best Connect With Your Spanish-speaking Audience During an Emergency
In this panel discussion, experts from different agencies shared how they’ve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic.