Communication

Author writes: Additionally, the method utilized a myriad of factors for the purpose of incentivizing production to hit record-high levels of magnitude in the equivalent time period. Author thinks: My work sounds serious, impressive and interesting. Reader thinks: Huh? Technical writers are great—some of my favorite colleagues are technical writers. But technical writers often need

The FTC’s second Spanish-language fotonovela is about scams that promise you can make money selling high-end products or brand-name merchandise. If the pitch sounds familiar, that’s because the story is based on facts from a recent [Federal Trade Commission] FTC lawsuit against a

Several months or so ago, I raised the question of whether you and your agency should be podcasting. Incidentally, my post coincided with the launch of DigitalGov’s new podcast series.

In the circle of Web content life, FAQ sections are an endangered species. We’ve previously discussed the relevance of FAQs: Should FAQs go extinct, or are they a useful tool in your content ecosystem? Kathryn Catania, Chief of the Plain Language and Content Division at the U.S. Citizenship and Immigration Services, encourages agencies to take

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization

We routinely publish our best practices in the 18F Guides, and today we’re happy to launch a new one: the 18F Open Source Style Guide. The Open Source Style Guide is a comprehensive handbook for writing clear, accessible, and user-friendly documentation so that

No, this is not another post about podcasting but about a different voice entirely. It is the words you use, the conversation that you are having with your users.

The Plain Language Action and Information Network (PLAIN) is the official federal working group designated to help agencies with plain language, including training. PLAIN offers free 3.5-hour classes in the principles of plain language and plain language for Web writing.

When USA.gov was preparing to launch our campaign introducing the 2014 Consumer Action Handbook (CAH), we wanted to create highly-visual social content to see how it would do in comparison to standard text and link social media content.

The National Day of Civic Hacking is actually a weekend. An awe-inspiring two days of collaborative work where coders, designers, writers, innovative thinkers,

You’ve got the right words, the active verbs, the carefully chosen adjectives and adverbs. You’ve got the facts. You’ve got the talking points. All you have to do is put it together, right?

Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed. Many experts now recommend even

E-books are great for one thing: reading on mobile devices. Their reflowable text adjusts to fit the reader’s smartphone, tablet, or e-reader in the type size the reader chooses. They are essential for reading on smartphones, and better than pdf’s for all but the biggest tablets.

On January 16th, the Federal Communicators Network gathered at the National Archives and Records Administration (NARA). The topic of the day was Driving Employee Engagement through a Social Intranet, and Kelly Osborn, NARA’s community manager for the Internal Collaboration Network (ICN) was the expert speaker. Kelly has been the driving force behind the project from

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” — Mark Twain It’s simple—you’re the technical expert; you know the topic inside out, so of course you can easily explain it to a captive audience. Right? Not always. Communicators in every industry know that message

A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what