Analytics

In May 2015, we are hosting the second DigitalGov Citizen Services Summit. This round we are looking to you—federal innovators across government—to help build the agenda.

When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social

How important is it to show the most relevant result at the top of your search results page? Very. Searchers expect to find what they’re looking for quickly and easily—and without scrolling—when they search on government websites. If a Web page isn’t “above the fold” as one of the first listings on the first results

Would federal employees work on tasks outside their agency in order to support DigitalGov? That’s the question we wanted to answer as we created the Open Opportunities program. We had a built-in test case. When the Digital Government Strategy was released in May 2013, agencies were tasked with building APIs, launching mobile products, establishing digital

On September 6, 2013 at 11:27 p.m., EDT., viewers tuned in through the Internet to watch NASA launch its Lunar Atmosphere and Dust Environment Explorer (LADEE) spacecraft. As viewers logged onto the website, something unusual happened. For the first time, metrics indicated that NASA.gov’s mobile users outpaced their desktop users. 93 percent of their viewers

A website redesign is never an easy task, but when responsiveness is one of your redesign’s key goals, special considerations come into play that can present unique challenges. In the September webinar on Responsive Web Design Challenges in Government, we heard from

We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and

Uncovering meaningful analytics from months or years of Web metrics is daunting, at best. So how do you make great Web improvements using metrics? Whether you’re just getting started in Web analytics or you want to take your program to the next level, you should focus on

Lots of people ask us questions. So it only makes sense for us to partner up to answer some of those questions. Since the 1970’s, USA.gov has partnered with Dear Abby to help get free printed government publications on a variety of topics (health, disaster preparedness, caring for aging loved ones,

“Content is king” is a generally accepted truth for those of us who produce digital media. But once you have compelling content, how to best present it to your audience becomes the next challenge. In recent years, Web innovators started emphasizing the effectiveness of “digital storytelling,” or content focused on individual, human experiences using compelling

Meet Hannah Rubin, who works in the Congressional Research Service (CRS) at the Library of Congress. She’s the focus of this month’s Member Spotlight.

Six months ago, we launched this DigitalGov.gov platform to support federal agencies in delivering 21st century digital services and information to the public. It seems a good time to share some of the thinking that went into the development of the platform, and what we’ve learned so far.

Why does a Cancer institute need a User Experience lab? Simply put: To learn about their customers—people living with cancer and those who care about them—and build the best possible products with them in mind. “Cancer has a journey and we wanted to create a

As Web analysts, your customers and their needs can vary greatly. One minute you are leading an analysis that will influence strategic decisions, the next you are distributing reports to folks who will never use them, but just have to have them. Sometimes, in the darkest hours, it can become more

How can you find the top 5 users of your open data? We were recently asked this question on the Open Data listserv, and while this information can be a good measure of success for open data programs, we also figured some of the answers shared would be of interest to the broader community. This blog

Most people relate the term “heat map” with something they see during the weather forecast on the nightly news, those colorful maps that vividly illustrate how hot it’s going to be during an impending heat wave. The word “heat map” may not usually however, conjure up images of a widely used Web usability tool; but for those

If you aren’t currently including email marketing in your digital outreach efforts, you’re missing out.

Over the years, the staff intranet at the National Archives and Records Administration (NARA) had become increasingly difficult to use. Old, irrelevant content routinely bubbled to the top of search results, and essential employee tools were hard to find. NARA staff agreed that the site was due for an upgrade: fixing NARA@work was voted a

While many people tout the death of the home page, it’s still an important piece of the user experience on USA.gov. In 2013, 30 percent of all sessions on USA.gov included the home page—that’s 8.67 million sessions. The numbers for GobiernoUSA.gov are even higher—79 percent of all sessions included the home page. According to Jakob Nielsen, “A

Open data and big data—and the responsible management and protection of that data—are key components of the President’s agenda to drive innovation and economic growth. On Thursday, June 19, leaders from civil society, industry, academia, and 40 federal departments and agencies met at Georgetown University’s McCourt School of Public Policy’s Massive Data Institute to discuss