Content Strategy

Make use of content strategy to deliver great digital experiences.

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627 posts

Why NCI Moved to a Structured Content Model

Wikipedia says that structured content refers to information that’s been broken down and classified using metadata. It can also refer to information that’s been classified using XML or other standard or proprietary forms of metadata. The National Institutes of Health’s National Cancer Institute (NIH/NCI) move to structured
Jul 25, 2013

What’s In a Name Does Matter

Can you imagine how frustrating and confusing it would be to find several variations of the same agency name on different sites or even different pages or documents on the same site? This is what happens everyday to Spanish-speaking customers accessing the Spanish names of
Jul 01, 2013

CDC’s Solve the Outbreak App

Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by Centers for Disease Control and Prevention. Centers for Disease Control (CDC) launched a free, educational iPad app called “Solve the Outbreak,” which lets users play
Jun 18, 2013

Four Steps to Achieve Good SEO

Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally
May 31, 2013

New Healthcare.gov is Open, CMS-Free

Recently HHS CTO Bryan Sivak outlined a new vision for healthcare.gov. The site will relaunch this June with a completely rethought design and architecture. The new healthcare.gov follows a new CMS-free philosophy. It will be a completely static website, generated by Jekyll. This shift will allow HHS to move away from
May 01, 2013

How to Do Usability Testing with Kids

What do kids know about Web design? As we found out, quite a lot. Recently our DigitalGov User Experience Program teamed up with the Kids.gov team to get some big time feedback from some pint-sized testers in a hallway test. We tested with almost 20 kids ages 6 to 14 at our GSA office,
Apr 26, 2013

How Canada is Revolutionizing Digital Governance

The Canadian government is changing how we think of traditional Web management. They built a platform of standards-compliant (HTML5, WCAG and WAI-ARIA), accessible and secure components that its agencies (and even provincial and municipalities) can use to build and maintain their sites. They are also focused
Apr 19, 2013

CDC’s Solve the Outbreak App

The Centers for Disease Control has launched a new table app Solve the Outbreak designed to teach users how CDC’s disease detectives save lives everyday. In this interactive, engaging app, you are a disease detective who gets to decide what to do when an outbreak
Feb 21, 2013

Analytics, APIs and Open Content Resources

Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, 1. The Digital Analytics Program. We announced this program in early October to help agencies better measure performance and customer satisfaction
Dec 18, 2012

Using Gamification in Federal Projects

Gamification is the practice of using game technology or design principles for something that is not inherently game-like. Some examples include: bronze, silver, and gold badges for reading a set number of books, progress bars in online surveys, leader boards for top grades on an exam, or rewards for attending in-person events. As gamification projects are
Nov 30, 2012

How NASA Chose a New Content Management System

A case study on how NASA is choosing a new enterprise content management system (CMS). The Challenge NASA.gov needs a new enterprise CMS. They’re facing issues such as software obsolescence, inconsistent website governance, and a large amount of unstructured content stored in flat HTML files. Their current system is almost a decade old, and the
Nov 21, 2012

Government as an Information Franchise

The Digital Government Strategy represents best practices in today’s web services landscape. The DGS outlines a path to making government web services faster, more cost-efficient and higher-performing. It also frames out the digital government that everybody wants by making government information more flexible, actionable and easier to use. America Has Been There and Done That. Really?! Many consider
Nov 13, 2012