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Guidance on building better digital services in government
User experience involves every interaction a user has with an agency.
451 posts
One of the most vital parts of any website is its starting point. When a visitor arrives on the main page of your site, they should be able to quickly tell what the main tasks are and how to perform them. Visual cues and plain language are the best ways to accomplish this. The SAM.gov
Acronyms and jargon are fine when you want to communicate quickly to an internal audiences or to like-minded readers. Once the scope of your audience widens, however, these elements can make your pages harder to understand. The IRS recognized that its pages about tax planning for retirement were reaching an audience beyond tax professionals, and
After conducting a usability test and listening to customer feedback, the Weather.gov team and the DigitalGov User Experience Program identified these three issues as both important and quickly solvable. Problem 1: Terminology and Labels Confusing The terminology and labels used were either too technical or too abstract for users to understand—a far cry from the plain
Many government websites are informational in nature – you don’t sign up for things or buy anything. Instead, you look for something – a name, a ruling, some contact information. Informational sites – and scientific sites in particular – can be a challenge to design. With so much information, how do you make the important
“Dark Social” media took the web by storm this week, unveiling to many the shadows in measuring your social media impact. This accounts for the majority of your traffic and yet lives untraced where standard metrics fear to tread (or simply cannot) — places like email and instant
Not all usability changes are dramatic. Sometimes a few small tweaks can make a site significantly easier to navigate, or make important but hidden content pop off the page. The DigitalGov User Experience Program helped test Insite, GSA’s intranet, on September 21, 2011. GSA took the feedback from their usability test and made some changes to the
Websites allow newer government programs to establish a visual identity that introduces them to users and conveys the importance of their work. On April 18, 2012, the DigitalGov User Experience Program helped test GSA’s Federal Risk and Authorization Management Program (FedRAMP) site, which at that point was less than six months old. Three immediate needs were
After watching a DigitalGov User Experience Program testing session, ONRR stakeholders and the testing team identified three major issues that could be quickly fixed to make the site more usable for its audience.
Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results. If you’re designing websites for kids, remember that they use search tools differently than adults. Kids prefer surfing over searching.
Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by AIDS.gov. AIDS.gov implemented an innovative model for responsive design by combining the former AIDS.gov and m.aids.gov to a fluid site accessible on computers, smartphones and tablets. View the
If you’re creating video, stock footage can be your best friend. If you need shots of people walking around, a photo of Chicago, the sound of footsteps or a Latin soundtrack, someone else has already probably already created it and made it available for free!
Digital.gov
An official website of the U.S. General Services Administration
