User Experience

User experience involves every interaction a user has with an agency.

More News and Events on User Experience

449 posts

Improving Customer Experience with Digital Personas

Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience

Jun 20, 2017

Opening Public Services to Artificial Intelligence Assistants

“Hey, Computer, how do I access my public services?” Citizens will soon be able to ask their Intelligent Personal Assistants (IPA) this question through an Emerging Citizen Technology open-sourced pilot program. The purpose of the initiative is to guide dozens of federal programs make public service information available through automated, self-service platforms for the home

Jun 06, 2017

The New FEC.gov

Last week, the Federal Election Commission (FEC) unveiled their new website at FEC.gov. This new site is the result of a years-long collaboration with GSA’s 18F and features completely revamped tools for exploring campaign finance data. It provides user-centered content for understanding the reporting and compliance requirements for people participating in federal elections, redesigned tools

Jun 06, 2017

Benefits of Accessible Design

According to the World Bank, approximately one billion people worldwide live with a disability, making up the world’s largest minority. Designing from an accessibility-first standpoint has the potential to benefit all stakeholders, not just people with disabilities, because accessible design typically delivers a better user experience. Currently many websites and digital platforms are inaccessible, which makes them difficult

May 09, 2017

GetMyFuture.org: Essential Youth Resources, Now

They say that life can be summed up as the process of a series of doors closing. By that, they mean that opportunities for taking different paths start to disappear as you move through life. It’s a logical sentiment, but there’s an obverse to it. When you’re young, all those doors are open. Doors as far as you can see. It’s all about learning how to make informed decisions about what doors to wander through.

May 02, 2017

Color in Digital Design

How do we choose color in digital design? In print, we have the Pantone fan and what you see is what you get — as long as your printer is color calibrated. With computer monitors, one does not get such precision, even within one office. So how much time and effort do you spend on color selection?

Apr 04, 2017

A Complete Redesign with You in Mind

We’re excited to launch a complete redesign of USDA.gov featuring stronger visual storytelling components, a more modern user-experience with easy to find services and resources, and to top it off, a completely mobile-friendly design. Through careful planning, thoughtful design, and a primary focus on user experience and usability, we’ve taken the best of government and industry

Mar 29, 2017

U.S. Web Design Standards Releases Version 1.0

The U.S. Web Design Standards are a library of design guidelines and code to help government developers quickly create trustworthy, accessible, and consistent digital government services. Last month, we announced the 1.0 release of the Standards, a milestone that signals the Standards are a stable, trustworthy resource for government designers and developers. By using the

Mar 13, 2017

Lessons Learned: Evaluating Video Content

If you were to perform research on the value proposition of training videos, you would notice that opinions are split on their efficacy. Despite all the tools that are out there that can help you evaluate video quality, views, and drop-off, there are some things that should be considered in the analysis of your organization’s

Dec 01, 2016

Webinar Recap: Social Media + External Affairs = Outreach Success

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies

Nov 17, 2016