Content Strategy

Thunderclap is the latest social media and crowd-sourcing platform available to federal agencies to better engage with the public, with a newly negotiated government-compatible Terms of Service (TOS) agreement. GSA collaborated with Thunderclap to negotiate the amended terms, which brings the total number of tools with federal-compatible agreements to 66.

The U.S. Department of Housing and Urban Development (HUD) has developed a responsive design website for the HUD Office of Inspector General. The website provides: news, the latest reports and publications, locations to

Plan and analyze. Write and design. Test and refine. As Web Manager for Usability.gov, I have found that taking a user-centered approach is vital each time you improve or build a digital product, especially when the content is about improving user

Wikipedia says that structured content refers to information that’s been broken down and classified using metadata. It can also refer to information that’s been classified using XML or other standard or proprietary forms of metadata. The National Institutes of Health’s National Cancer Institute (NIH/NCI) move to structured

Can you imagine how frustrating and confusing it would be to find several variations of the same agency name on different sites or even different pages or documents on the same site? This is what happens everyday to Spanish-speaking customers accessing the Spanish names of

Everyone wants to know how to provide outstanding customer experience in government. It can be difficult, because everyday our customers are also doing business with companies like Starbucks, Zappos, and Virgin America, that excel in customer service.

Mobile Gov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by Centers for Disease Control and Prevention. Centers for Disease Control (CDC) launched a free, educational iPad app called “Solve the Outbreak,” which lets users play

Great websites for kids have many of the same features as websites for adults, but some key differences are worth noting when writing digital content for kids or teens. Kids have short attention spans, so it’s important to keep your site engaging, fun,

Techcrunch. com reports Mary Meeker’s much anticipated annual Internet Trends report released at the D11 Conference last week shows astounding growth regarding use of smartphones and tablets.

Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally

Last week, we told you about the upcoming relaunch of Healthcare.gov and its use of the Jekyll website generator. Jekyll allows users to build dynamic websites served by static pages. To help manage large websites using Jekyll, developers working on the new healthcare.gov published the ‘Prose.io’ editing interface

Don’t include Internet music, video, or graphics in your video unless you understand the copyright. Yes, this is a pain, but companies take copyright very seriously and regularly file both takedown notices and lawsuits against offenders.

Recently HHS CTO Bryan Sivak outlined a new vision for healthcare.gov. The site will relaunch this June with a completely rethought design and architecture. The new healthcare.gov follows a new CMS-free philosophy. It will be a completely static website, generated by Jekyll. This shift will allow HHS to move away from

What do kids know about Web design? As we found out, quite a lot. Recently our DigitalGov User Experience Program teamed up with the Kids.gov team to get some big time feedback from some pint-sized testers.

The Canadian government is changing how we think of traditional Web management. They built a platform of standards-compliant (HTML5, WCAG and WAI-ARIA), accessible and secure components that its agencies (and even provincial and municipalities) can use to build and maintain their sites. They are also focused

The Centers for Disease Control has launched a new table app Solve the Outbreak designed to teach users how CDC’s disease detectives save lives everyday. In this interactive, engaging app, you are a disease detective who gets to decide what to do when an outbreak

Agencies have been working away at building better digital services and here, at the Digital Services Innovation Center, we’ve been building resources to help. We have been focusing on three areas, 1. The Digital Analytics Program. We announced this program in early October to help agencies better measure performance and customer satisfaction

Gamification is the practice of using game technology or design principles for something that is not inherently game-like. Some examples include: bronze, silver, and gold badges for reading a set number of books, progress bars in online surveys, leader boards for top grades on an exam, or rewards for attending in-person events. As gamification projects are

A case study on how the Department of Education used the Drupal content management system (CMS) to publish press releases as structured content to automatically generate listing pages and reduce errors and posting time. The Challenge The Department of Education was posting press releases using a system that posted them as static HTML files. The

A case study on how NASA is choosing a new enterprise content management system (CMS). The Challenge NASA.gov needs a new enterprise CMS. They’re facing issues such as software obsolescence, inconsistent website governance, and a large amount of unstructured content stored in flat HTML files. Their current system is almost a decade old, and the