Content Strategy

In 25 years, imagine a world where anytime, anywhere, any device is just taken for granted. That’s the theme from the responses we got from our Mobile Gov Community of Practice members when we asked them to predict the effect mobile would have on the Web

With the 25th anniversary of the Web, we wanted to share stories from the beginnings of Web in the federal government and how online government has evolved in the years since.

E-books are great for one thing: reading on mobile devices. Their reflowable text adjusts to fit the reader’s smartphone, tablet, or e-reader in the type size the reader chooses. They are essential for reading on smartphones, and better than pdf’s for all but the biggest tablets.

Slowness Hurts Web Pages Have you ever been frustrated when visiting a Web page that doesn’t load quickly? Have you ever left a slow Web page before it finished loading? You’re not alone. Several recent studies have quantified customers’ frustration with slow Web pages. Customers now expect results in the

All of us want to improve the content and information we provide to the public, but we’re intimidated by where to start: Does our website provide clear content? Is the best information hidden on pages a few layers down? What should we tweet about

We’ve redesigned our mobile search results page. It now uses a card-based design and is responsive. This design gives searchers a more consistent user experience and access to the results anytime, anywhere, and on any device. Take a sneak peek of the new responsive results page.

Children’s mobile media use has doubled and in some cases tripled in the last two years, according an eSchool News report of a study by Common Sense Media. Here are the other key findings: Roughly twice

You can now log in to Go.USA.gov with your username or email address, one of the new improvements added to the government URL shortener.

If you have ever visited census.gov, you know that sorting through the vast array of information about America’s people, places and economy can be daunting. Based on customer research and feedback we collected and analyzed over time, we heard loud and clear

Piggybacking on one of my earlier posts, People are Crazy about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I

Mobile first means more than just focusing on text content; it’s also includes considering visual content as important element of the user experience.

While composing email on mobile phones is still a tricky feat, email reading is quickly shifting away from the desktop. According to data from the US Consumer Device Preference Report: Q4 2013 from Movable Ink, way more than half of all email — a full 65 percent — is now being accessed

The Government of Canada (GC) is retiring the traditional news release format in favour of a more digital-friendly product that makes the key messages of announcements clearer, quick facts more accessible and integrates more effectively with social media channels. The old style

Today we want to tell you about the federal agency trends we saw this year in the development of public facing mobile products.

USA.gov offers two different types of URL shorteners – 1.USA.gov and Go.USA.gov. No matter which URL shortener you use, there are some usability, accessibility, and SEO issues you should keep in mind.

Why Invest in a Content Management System? Does it take too long to update and post digital content? Do you lack consistent branding across your website(s)? Is outdated, redundant content leading to a poor customer experience? Does your agency website show up too far down in search results? Are you

We’ve reported before that playing games is one of the most popular activities on mobile devices. A recent study by App Annie and IDC dives deeper into

In the Discipline of Market Leaders by Michael Treacy and Fred Wiersema, we learned about the importance of being clear about your strategic priority. What unique value do you bring to the marketplace and your customers? In this book, they describe three strategic priorities

In July 2013, U.S. Forest Service fisheries biologist Pete Schneider launched a YouTube Live video event from the Mendenhall Glacier Visitor Center in Alaska. The goal of the project was to not only deliver a reliable 2-month long, 24/7, live video stream where an international audience could witness spawning Sockeye salmon, hungry Dolly Varden, cunning