Content Strategy

Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs.

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content.

On September 8, 2016 Administrator Denise Turner Roth of the U.S. General Services Administration (GSA) hosted the first-ever Technology Industry Day to provide a better understanding of GSA’s path to improve the government’s outdated technology systems. Private industry and government came together to find best ways to deliver 21st century technology to federal agencies.

Have you looked in vain for quality animated GIFs from a reputable source? Come on over to the new Giphy channel from the National Archives and Records Administration.

We are fortunate to meet amazing immigrants every day and share in their immigration journeys. Now we have a unique opportunity to share their stories with the world using Instagram. Today, we launched our Instagram account under the handle @USCIS and @USCIS_ES (Spanish version) and will share photos, graphics and videos to highlight our vital

The United Kingdom’s (UK) Digital Service has researched ways to increase data science literacy among the UK public service. Data science literacy goes further than data literacy, in that civil servants will know how to apply data science concepts and methods in their everyday work. I thought it would be useful to share the UK

A mule is the hybrid offspring of a male donkey and a horse. This new species is stronger and better equipped than the species from which it comes. Overall, mules tend to be healthier, more sound, and live longer than horses. They are favored over horses in mountainous terrain because the mule has a reputation for being more surefooted than their equine cousins.

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources

Many content managers in the digital world understand the irrepressible desire to improve, fix, edit, add, and move things around. Indeed, it’s our job to nurture this ongoing process to create, update, test, update again. And, repeat! But, what about those sites or pages that seem to never crawl up to the ‘high-priority’ list and

Summary: EPA, FDA, and USDA unveil two documents as part of the Administration’s continuing effort to modernize the Federal regulatory system for biotechnology products. Today, the Federal government has taken an important step to ensure public confidence in the regulatory system for biotechnology products and to improve the transparency, predictability, coordination, and, ultimately, efficiency of that

Social Security joins you and your family in celebrating Hispanic Heritage Month, which runs from September 15 to October 15. We know the contributions of Hispanics can be traced to before the origins of the United States with the discovery, exploration, and naming of many places in our nation, such as state names like California,

On September 7th, the Office of Information Policy (OIP) released an updated version of its Guidance for Agency Freedom of Information Act (FOIA) Regulations, along with an updated FOIA Regulation Template. These resources were first issued in March 2016. OIP has updated them to take into account changes made to the FOIA by the FOIA Improvement

It might surprise some of you to know that artificial intelligence (AI) is already in use and a routine part of our daily lives, but we leverage this technology when we use our smartphones or other devices to ask Apple’s Siri, Microsoft’s Cortana, Google Now, or Amazon’s Alexa a question to get the facts or data we

Some months ago, 18F started playing with kanban as a way to manage and improve our processes. (It turns out that “DO ALL THE THINGS!” was maybe not the best motto.) Kanban is a methodology that helps you to remove inefficiencies and reduce waste by visualizing workflow. It’s also used to balance capacity and demand

Suddenly, digital video is everywhere on your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer.

This is the final post in the 5-part series, The Right Tools for the Job: Re-Hosting DigitalGov Search to a Dynamic Infrastructure Environment. Federal websites are required to implement DNSSEC, which relies on knowing exactly what server is responding to a request. In Amazon Web Services (AWS), the problem of unreliable servers is solved by

September is National Preparedness Month. FEMA’s Ready.gov is encouraging everyone to plan how they would stay safe and communicate during disasters that can affect their communities. Additionally, Ready.gov is encouraging full participation in America’s PrepareAthon! and the national day of action, National PrepareAthon! Day, which culminates National Preparedness Month on September 30.

Last week we wrote about how we diffuse knowledge through shared interests and sharing best practices on the Micro-purchase Platform. This week, we’ll focus on some of the lessons learned during the (completed) DATA Act prototype. Importantly, though that project has finished, this post is not meant to be a full retrospective or post-mortem; we’ll

Note: This is a guest blog post by Amando E. Gavino, Jr., Director, Office of Network Services, ITS/FAS/GSA. He is responsible for a portfolio of telecommunication acquisition solutions that provide government agencies the ability to meet their diverse set of telecommunication requirements. Acquisition solutions include Networx, Enterprise Infrastructure Solutions – EIS (the future replacement for

This is post 3 in the 5-part series The Right Tools for the Job: Re-Hosting DigitalGov Search to a Dynamic Infrastructure Environment. “All problems in computer science can be solved by another level of indirection, except of course for the problem of too many indirections.” – David Wheeler The simplest of our four requirements was