News and Updates

Innovative work, news, and ideas from people and teams in government

Move over, 60 inch widescreens—for the first time ever, U.S. consumers are spending more time in mobile apps than on TV. An article from Flurry Insights, the blog for Yahoo’s mobile analytics service, covered the recent viewing trends. Apps are now the top media channel in the United States: on average, people spend 198 minutes on

Oct 06, 2015

The Content Corner: Content Management System Considerations

These days you couldn’t be faulted for thinking your content management system (CMS) choices are limited to two open source systems and maybe an enterprise-level offering that no one uses anymore. And while it’s true that for the public sector the popular open source options are extremely attractive from a cost standpoint, if nothing else,

Oct 05, 2015

Optimizing Social at Peace Corps: Not a Zero-Sum Game

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of

Oct 02, 2015

Bringing Water Protection into the Modern Age

Information technology is everywhere. How we communicate, and how we share with one another has gone digital, saving paper, time, money, and making it easier to get information faster and more reliably. Forty-three years ago, when the Clean Water Act was enacted, things moved a little slower. But the significance and impact of this important

Oct 01, 2015

How OSTP Crowdsourced A Crowdsourcing Toolkit

To promote crowdsourcing, one effective tool is, well, crowdsourcing. Today, the White House Office of Science and Technology Policy (OSTP) and the Federal Community of Practice for Crowdsourcing and Citizen Science (CCS) unveiled the Citizen Science and Crowdsourcing Toolkit. The toolkit contains information, resources, and best practices federal agencies can use to harness the power

Sep 30, 2015

The Content Corner: Defining Your Core

Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid content strategy. Recent research from the Content Marketing Institute found the average business-to-business (B2B) company uses 13 content marketing tactics or

Sep 28, 2015

Negotiating a Mobile Terms of Service Agreement

In our personal lives, most of us barely pay attention to Terms of Service (TOS) agreements. But in our professional lives, as federal employees, mindlessly clicking through a TOS is not an option. The DigitalGov article Getting to Yes: Working with Vendors to Secure Terms of Service and Federal Friendly Pricing explored the legal dilemmas

Sep 25, 2015

Setting Up a Performance Measurement Team

As part of an organizational shift to functional teams at GSA’s Federal Citizen Information Center (FCIC), we created a Performance Measurement Team that consolidates data analysis for our websites, contact center channels, and marketing channels. Instead of looking at metrics within the bubble of each program, we’re beginning to leverage insights across programs. These are

Sep 24, 2015

Understanding Your Customer

How well do you know your customers? There’s a new guide out from the Excellence In Government (EIG) Fellows Program to help you do just that. Led by the Partnership for Public Service, EIG is a federal government initiative to train future leaders. This year, three hundred federal employees took the EIG journey to learn

Sep 22, 2015

The Content Corner: Harness the Power of User-Generated Content

As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content

Sep 21, 2015