Trends on Tuesday: Identify Your Mobile Personas
The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that.
The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that.
Plan and analyze. Write and design. Test and refine. As Web Manager for Usability.gov, I have found that taking a user-centered approach is vital each time you improve or build a digital product, especially when the content is about improving user
Like website development, API security revolves around three stages—planning the API, testing the API, and monitoring the API after it has launched. The planning stage requires those involved to conceptually map several design decisions and the impact that they will have on security. The second stage applies your agency’s security program to the API release
Wikipedia says that structured content refers to information that’s been broken down and classified using metadata. It can also refer to information that’s been classified using XML or other standard or proprietary forms of metadata. The National Institutes of Health’s National Cancer Institute (NIH/NCI) move to structured
Do you know who your customers are? And what they expect from your organization? One of the most critical components of a successful customer experience program is to understand your customer. The first step is knowing who your customers are. Are they veterans, students, senior citizens or other federal workers? In some cases your customers
Mariners now have an anytime, anywhere resource to aid in the
MobileMarketingWatch recently published an article on how the SMS marketing world is changing. Due to its popularity, SMS has evolved into one of the most effective mobile marketing strategies. Improves Relevance for All: Marketers tailor campaigns to a variety of interests in order
Guest post by Curtis Robert Burns, better known as Blogger Bob, at the Transportation Security Administration (TSA). As a blogger for TSA I believe moderating blog comments always comes down to an understanding of your employer’s mission, audience, and your
Americans are rocking open data! From getting people to the emergency room faster with iTriage to helping them navigate road and rail after a disaster, people are innovating, building businesses, and creating safer communities. As developers get more sophisticated and businesses get better analytics, Data.gov needs to change to support them in new ways and
The Department of Labor’s DOL Timesheet, OSHA Heat Index Tool and LaborStats apps are available anytime and anywhere for the public. Now their code is available for agencies to leverage for mobile development. All the apps’ code are available on the Mobile Code
In my last post I talked about how we’re kicking off our Customer Experience program in the Office of Citizen Services and Innovative Technologies (OCSIT) at GSA. There are many paths to creating a customer experience program, from starting with cultural issues like employee
A study conducted by Nielson for Q1 2013 reports that almost half of all mobile users use their mobile devices as second screens while watching TV on a daily basis (46% for smartphones, 43% for tablets).
Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and
The 2013 JFK Library and Museum exhibit “To the Brink: JFK and the Cuban Missile Crisis” now has a virtual partner on the iPad. Anytime, anywhere, people will be able
The vision for my office, the Office of Citizen Services and Innovative Technologies (OCSIT) at GSA, is simple: Deliver a world-class experience to the public when accessing government information and services – anytime, anywhere – through the delivery channel they choose. We create and leverage products, services and
ComScore recently released key trends in the United States’ smartphone industry for three months (February-May) with Apple ranked as the top smartphone manufacturer and Android as the top smartphone platform. During the three months, 141 million people owned smartphones. Top Smartphone Original Equipment Manufacturers
Instagram is the latest mobile and social media tool available to federal, state and local governments to better engage with the public, with a newly negotiated government-compatible Terms of Service (TOS) agreement. GSA collaborated with Instagram to negotiate the amended terms, which brings the total number of
Gearing up for the Fourth? Here are some anytime, anywhere government apps that can help make celebrating the United States easier and more fun. If you’re worried about the weather you can check out the National Weather Service mobile website. If the heat
When redesigning a site, it’s easy to place menu items, text and other content wherever you can make them fit. It’s harder to take a step back and ask the strategic question: Is this the best place for this? A good rule of thumb is to never make any changes randomly—base your decisions on user
Many technical websites have a hard time explaining information to the general public. This happens because users don’t understand the industry-specific or scientific terms. Fortunately, solutions to these problems are fairly easy—changing menu and navigation item text, or adding a line of explanatory text on key pages or complex graphics. The DigitalGov User Experience Program
Digital.gov
An official website of the U.S. General Services Administration