Latest content by Tim Lowden
Web Analytics: Why the Users Metric Just Got More Complicated
A look at how the new Safari policy will alter your web analytics benchmarks.
Exciting Additions to Analytics.usa.gov
We’ve expanded analytics.usa.gov to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site.
Why Switching to HTTPS Will Make Your Analytics Better
Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out
The Postal Service Just Broke Analytics.usa.gov
Ok, so it didn’t really break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be.
Analytics.usa.gov: Now with Agency-Specific Dashboards
We’ve added agency-specific dashboards to analytics.usa.gov!
User Experience (UX) vs. Customer Experience (CX): What’s the Dif?
“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate,
