Social media
Use social media to effectively communicate with your audience.
By using social media, agencies can strengthen their connection with the public, promote transparency, and respond to their audience’s needs. Social media meets customers where they are, and it is a great place to communicate with them — making it an essential tool for communications during emergencies.
Related Policy
OMB M-10-23, Guidance for Agency Use of Third-Party Websites and Applications

Social media: Essential knowledge
-
Six important factors to consider for digital advertising in government
Learn about the benefits and potential pitfalls of digital advertising and paid media.
-
How to start and sustain a federal podcast
Discover how to create and maintain a successful podcast at your federal agency.
-
Three tips for using Facebook and Instagram stories
See how USA.gov and USAGov en Español use stories to increase their engagement rate and number of followers as they deliver helpful information to the public.