Plain language
Plain language is communication that is clear and easy to understand for your target audience, regardless of the medium used to deliver it. It is communication your audience can understand the first time they encounter it. Using plain language on government websites is one of the best ways to reach your target audience. A clear, concise message builds trust with users because they can understand your call to action and complete their tasks and meet their needs.
Related Policy
Plain Writing Act of 2010
Plain language: Essential knowledge
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An introduction to plain language
Using plain language is required on all government websites and also creates a better user experience.
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Plain language web writing tips
On the web, people are in a hurry. They skim and scan, looking for fast answers to their questions, so it’s important to get to the point—quickly.
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Lessons from the 2021 Federal Plain Language Report Card
What we learned from examples of web content that received both high and low scores.
