Customer experience
Improving customer experience drives better results in the federal government
Customer experience (CX) is the sum of the public's interactions with any government service. An intentional CX strategy is essential to building and maintaining public trust, improving the efficiency and effectiveness of government programs, and delivering better outcomes for the public.
Related Policy
Executive Order 14058: Transforming Federal Customer Experience and Service Delivery To Rebuild Trust in Government and OMB Circular A-11, Section 280
Customer experience: Essential knowledge
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Embedding equity in civic design to transform customer experience
Two civic designers explain the deep ties between equity and customer experience in federal government.
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Customer experience tools from the Department of Homeland Security
Explore resources to support establishing a customer centric mindset in the federal government.
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Follow time-tested steps from the Department of Veterans Affairs
Explore the Customer Experience Cookbook and other resources to support building customer experience capabilities.
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Understanding the Digital Analytics Program
The Digital Analytics Program offers advanced, easy web analytics for federal agencies.
