Content strategy – Digital.gov

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Guidance for U.S. government websites and social media

Make use of content strategy to deliver great digital experiences.

Content strategy involves planning, creating, delivering, and governing content that meets the needs of its users and achieves an organization's goals. Content strategy is an essential element of effective digital web services and communication for government agencies.

Featured Resource

Understanding the Site Scanning program

This program is available to automatically generate data about the health and best practices of federal websites.

Communities of Practice

Join the Web Managers

Create a better online experience for the public alongside government web content managers.

Communities of Practice

Join the User Experience

Create better user-centered products for the public.

Content strategy: Essential knowledge

An introduction to structured content

Learn how to transform how people find, understand, share, use, and reuse government information.
An introduction to trust

Learn how to create websites that people trust.
Introduction to translation technology

Learn how and why to use translation technology to create multilingual content.
An introduction to plain language

Create communication that is clear and easy to understand for your target audience.
Writing for the accessible web

Learn how to write and design web content that is accessible for everyone.

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