Analytics
Measure and plan your site performance with analytics best practices and tools.
Web analytics provide valuable insights into how users interact with a website. Use the data gained from web analytics to identify areas for improvement and make data-driven decisions. This can lead to a more user-friendly and engaging website, which can enhance trust and overall site performance.
Related Policy
Executive Order 14058 and OMB Circular A-11, Section 280
Analytics: Essential knowledge
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An introduction to analytics
Learn how to set performance goals, and identify specific KPIs and targets to measure and meet them, using web analytics.
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How to build an analytics strategy
The Digital Analytics Program (DAP) provides a start-to-finish approach for assessing, reporting, and taking action using Digital.gov in a case study.
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Video: Continuously improve your website by using customer feedback and web analytics: An IRS case study (length: 31:27)
Learn how you can use web analytics to make improvements to user experience.
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An introduction to search
Follow search engine optimization (SEO) best practices to help search engines discover your content.
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How to track performance
Use this step-by-step guide to choose metrics & tools, set budgets & goals, and add site tracking on your website.
