Learn about the skills and needs of American readers, how we are failing our audiences, and ways to do better.
2020
Content Strategy
Make use of content strategy to deliver great digital experiences.
More News and Events on Content Strategy
636 posts
This Week's IDEA
Promote Continuity to Better Support Customer Journeys
This week, we’re exploring what it means to promote continuity, and we’re taking a look at ways to use service design to deliver a great experience.
Findability
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
Connecting Americans to Coronavirus Information Online
The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19.— via The White House
Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners
USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov!— via USA.gov
This Week's IDEA
Listen to Customers by Asking the Right Questions
This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.
We’ll discuss how plain language intersects with 508 compliance requirements to make federal electronic documents and information technology accessible to people with disabilities.
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2020
This Week's IDEA
Spring Cleaning Tips for Web Content
This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.
Watch this special presentation featuring 18f Content Strategist, Ryan Johnson, where he discusses how you can effectively write accessible web content.
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2020
Professional Development
Learning Culture: 10 Personalized Employee Experiences
Employee experience solutions begin with exploring small changes with how we experience work on an everyday cadence.
In this meeting, we’ll talk about readability audits and formulas and how they work—and don’t work—to improve web content and the users’ experience.
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2020
Learn how to improve the user experience of your website by following the ADAPT Model to enhance the performance of your content on cellular networks or mobile devices.
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2020
Improving the Experience of Federal Grant Reporting
The 10x Federal Grant Reporting project team at GSA is investigating opportunities to make the grant reporting process more efficient.
Teamwork
10 Employee Engagement Experiences to Foster Collaboration
How do we create an agile federal culture that’s more inclusive, insightful, and efficient? Explore 10 teamwork engagement experiences with your agency to foster collaboration.
A look ahead at the coming year, and what we’ll accomplish together.
2020
Join Dan Williams, U.S. Web Design System (USWDS) product lead, in our monthly call as he walks through the design system and answers your questions.
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2019
How does content strategy mesh with business, user experience (UX), and a marketing strategy?
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2019
An increase in demand for multilingual digital content, shrinking budgets, and rising translation costs have impacted federal agencies trying to offer information and services in languages other than English. Learn how the National Service Language Corps (NLSC) can help.
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2019
Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, will share tips and best practices on how to improve your agency’s use of content to maximize engagement with your core audience.
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2019
Intro
Get Your Idea Funded Through 10x
Introducing a new investment fund for technology products in the federal government
