Content Strategy

Social media is front and center at Share.America.gov, a U.S. Department of State site managed by the Bureau of International Information Programs, that describes itself as a “platform for sharing compelling stories and images that spark discussion and debate on important topics like democracy, freedom of expression, innovation, entrepreneurship, education, and the role of civil society.”

Many of you are part of a government community. We lead a few of them here, and new ones are forming all the time. In fact, as I was writing this article, I stumbled upon a community for government Drupal users. A co-worker recently asked me for research on communities because she is trying to

All content needs to be developed with a mobile-first strategy, from headline choice to paragraph length. Although we are all now living in a post-mobilegeddon world, many of us are still implementing a mobile strategy. This strategy should consider several factors, including viewport size, cellular versus WiFi considerations, and load times. It should also include a

Earlier this year, we published 15 Government Customer Service Trends for 2015. We’re halfway through the year now—how are these trends holding up? 1. Centralized Customer Offices A few agencies have created centralized customer offices, while others question the need for a single organization that focuses on the customer. As the public’s overall satisfaction with

A Content Management System (CMS) allows people to easily publish, maintain and update information online. Choosing a CMS (or deciding whether you need one at all) is one that many agencies have faced. It’s not an easy choice because there are many solutions available to content managers. As government agencies, the majority of content we deliver is

Throughout my five-plus months so far on this blog, I have focused a great deal on creating content, the various methods to improve your content, and what exactly content is. One thing that I may not have emphasized enough is the quality of the actual writing itself and how no content strategy on the planet

Now you can pull the latest NIH grant content directly into your site.

Storytelling plays an important role in helping to establish the human connection that is often lost in today’s digital deluge of information, shares and tweets. A large amount of the content we consume today is derivative, second-hand, and generally passes through us like a breeze. But by using a method of sharing content that is as

Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an email program. These communications initially took the form of short blurbs that directed people to important site content and promoted other government information hosted by various federal agencies. From

The clarity of a headline or title plays a critical role in whether your content is ever seen and read by your customers. As the battle for eyeballs continues to escalate, digital media providers seem to be resorting more and more to “clickbait” titles and headlines. However, as with all forms of overused marketing, consumers

The rise in mobile device usage has created a rise in expectations: the public wants new and innovative interactions with all organizations, including government. Incorporating social media in mobile websites and native apps is one way federal agencies have increased public interaction. Six agencies have leveraged native app functionality for crowdsourcing purposes. The National Oceanic

Over the last several years, continuing advances in computer processing power and storage have brought about the growth of what some call big data. Mobile and wearable devices now also generate large amounts of data via our

What is governance, and how can you make good governance usable in your agency? The federal government developed the Digital Government Strategy to deliver better Web services to the American people.

While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity. In the last six months of 2014, Pinterest increased its membership by 57%, while Facebook and Twitter only grew by

One of the more commonly overlooked pieces of any effective content strategy is a content style guide.

If a picture is worth a thousand words, what’s the value of a striking, cool chart or map of some BLS data? At the U.S. Bureau of Labor Statistics (BLS), we’re always thinking of better ways to help our users understand the information we produce.

Over the past several years, DigitalGov has been extremely focused on structured content, content models, and their role in future-ready content (and rightly so).

As human beings, we love stories. We like regaling our friends with tales from a recent road trip. We listen intently as grandma recounts that special moment she first met grandpa. Stories are how we relate to people. Stories help us form memories. Stories carry on tradition and culture from one generation to the next.

Here at DigitalGov, customer service is a focal theme during the month of May, and by some type of cosmic chance, I was invited to share my insights on content strategy and content creation at a Customer Service Community of Practice event at the Department of Labor. The event focused on topics I commonly discuss here

The DigitalGov platform helps federal agencies meet 21st century digital expectations, and we’ve planned our second DigitalGov Summit with this mission and your needs in mind.