Analytics

Measure and plan your site performance with analytics best practices and tools

More News and Events on Analytics

283 posts

Analytics Success Series: Health Resources & Services Administration

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources

Sep 20, 2016

Analytics Success Series: USAJOBS

USAJOBS’ Analytics Success: using analytics to create accurate testing strategies. Accurate testing strategies are crucial to ensure quality products. Hi-fidelity approaches ensure QA efforts are testing in a true-to-life manner, similar to real-world users. Inaccurate, lo-fidelity testing can miss situational bugs that become showstoppers in production. USAJOBS is leveraging the Digital Analytics Program (DAP) to

Sep 15, 2016

Analytics Success Series: Federal Trade Commission

FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of 2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found

Sep 14, 2016

A new report from the Mobile Ecosystem Forum shows that most users delete apps because of security concerns. The report also said that 47% of survey respondents would pay extra for an app that didn’t share personal information and that the inability to find a privacy policy is one of the leading reasons for consumers losing trust

Aug 16, 2016

The Content Corner: Quality Over Quantity—a Case for Long-Form Content

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets,

Jul 25, 2016

Analytics Trainings: 2016 So Far

In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from

Jul 14, 2016

The Data Briefing: NASA’s New Big Data Strategy

Few other federal agencies deal with as much data as the National Aeronautics and Space Administration (NASA). Big science creates big data, and NASA manages many of the biggest science projects in world history. Even in the early days of NASA’s history, NASA pioneered new ways to create and store data. So, in the world

Jun 22, 2016

Why Switching to HTTPS Will Make Your Analytics Better

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out

Jun 06, 2016

Flurry Analytics, a mobile application analytics company owned by Yahoo!, released a new report about app retention. Unless your app usage is around “gambling”—with cards (game apps), with your money (finance apps), with whether or not to bring an umbrella (weather apps), or with your health (fitness apps)—user retention and re-engagement is often a steep wall

May 24, 2016

Kids.Gov Reenvisioned

At USAGov, we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov; a site focused on providing information and resources to parents, teachers, and kids.

May 23, 2016

Customer Experience Performance Metrics: Two Sides to Every Story

Performance metrics, targets and public reporting are not new in government; however, customer-oriented metrics have been underutilized and under-reported publicly for a long time. Today, as the principles of customer experience as a management discipline gain momentum across the federal government, there is an opportunity to use data to tell more of the story where

May 16, 2016