Analytics

The Content Corner: Will You Read This Entire Post?

Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better. There was a book I loved as a child that featured the Sesame Street character Grover, titled

Tyrus Manuel

Apr 11, 2016

Additional Data Options With DAP

Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP.

Immanuel Lee

Apr 05, 2016

Tag Management: A Digital Analyst’s Best Friend

Tag managers can assist in collecting valuable data about visits to your website. Here at CFPB, we use Google Tag Manager (GTM), which is a free tool that works in tandem with Google Analytics to record and send data on how users interact with your website on an aggregate level, including which pages they view, where they

CFPB Digital Analytics Team

Mar 31, 2016

Trends on Tuesday: Google Will Rank ‘Mobile-Friendly’ Sites Even Higher Beginning in May

Last year Google began changing their search ranking algorithm to direct mobile users to mobile-friendly sites, and they recently announced that beginning in May they will be implementing an update to focus even more exclusively on boosting mobile-friendly sites.

Will Sullivan

Mar 29, 2016

The Postal Service Just Broke Analytics.usa.gov

Ok, so it didn’t really break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be.

Tim Lowden

Mar 22, 2016

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have

Tyrus Manuel

Mar 21, 2016

Seeing States the Right Way: How to Weigh Data by Population

One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph

Kelley Holden

Mar 11, 2016

Is Your Federal Mobile App or Website in the U.S. Digital Registry?

We have received an amazing response to the U.S. Digital Registry, our new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government.

Jacob Parcell

Feb 29, 2016

Analytics.usa.gov: Now with Agency-Specific Dashboards

We’ve added agency-specific dashboards to analytics.usa.gov!

Feb 18, 2016

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to

Jessica Milcetich

Feb 09, 2016

4 Tips for Analyzing Mobile Traffic with DAP

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to

Immanuel Lee

Feb 05, 2016

New U.S. Digital Registry Authenticates Official Public Service Accounts

Whether for voter registration, health services or questions about taxes, trusting what and who you engage with online is critical. We’d like to introduce to you a new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government that can help you

Justin Herman

Feb 03, 2016

The Data Briefing: Mapping the Big Data Ecosystem of U.S. Agriculture

The Congressional Research Service recently released a report (PDF, 688 kb, 17 pages, January 2016) describing the big data ecosystem for U.S. agriculture. The purpose of the report was to understand the federal government’s role in emerging big data sources and technologies involved in U.S. agriculture. As the report author, Megan Stubbs, points out, there is

Bill Brantley

Feb 03, 2016

What Are Your Customers Searching For?

What are your agency’s website visitors looking for? Can they find it easily? How do you know? Search analytics provide valuable data that can positively affect an agency’s Web strategy. This topic was the focus of a recent webinar, Show Me the Data: Leveraging Analytics in DigitalGov Search. Dawn Pointer McCleskey, acting program manager for

Ashley Wichman

Jan 08, 2016

Tips for Adapting analytics.usa.gov from Tennessee, Boulder, and Philadelphia

When we launched analytics.usa.gov with the Digital Analytics Program, the U.S. Digital Service, and the White House last March, we purposefully made it very easy to adapt and wrote language on the website to let people know they could use the code without restriction: This open source project is in the public domain, which means

Melody Kramer

Jan 07, 2016

18F Reflects on Their Most Meaningful Projects in 2015

2015 was a big year for 18F. We almost doubled in size, worked with 28 different agency partners, and released products ranging from Design Method Cards to cloud.gov. Internally, we improved onboarding and our documentation by releasing guides on topics as diverse as content, accessibility, and creating good open source projects.

Melody Kramer

Dec 29, 2015

OCSIT’s 2015 Customer Survey—What We Learned

Three years ago, GSA’s Office of Citizen Services and Innovative Technologies (OCSIT) set out to design a system to consistently measure customer satisfaction across our office. We were inspired by the Digital Government Strategy, which tasks agencies to adopt a customer-centric approach to service delivery.

Rachel Flagg

Dec 28, 2015

Best Practices for Remote User Experience Research

Once simply an idea, remote data gathering is now a very important reality in UCD (user-centered design) work. However, there are some challenges, particularly when your agency serves the entire nation and all of the groups in it. Identifying and finding solutions for these issues will help you best use this important tool.

Justin Dopke

Dec 10, 2015

Analytics.usa.gov: New Features and More Data

As of writing this post, 25,225 of the 124,878 total visitors on federal government websites participating in the Digital Analytics Program (DAP) are NOT located in the United States. And as a result of

Dec 01, 2015

Trends on Tuesday: What Mobile Devices Do People Use to Access Federal Sites?

Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly

Will Sullivan

Nov 24, 2015

More News and Events on Analytics