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Ashley Wichman

Latest Content by Ashley Wichman

Marketers are increasingly using SMS, push notifications, mobile apps, location-based functionality and other mobile-first techniques to reach constituents. That’s according to a recent article from Marketingland.com, which provided an overview of the mobile trends presented in Salesforce’s 2015 State of Marketing Report. The report was based on a survey of 5,000 marketers in 10 countries. Some

Jan 27, 2015

Spanish Language Mobile Apps from Gobierno.USA.gov

In mobile app development, if you aren’t making it multilingual, you miss providing anytime, anywhere information and services to important mobile-only audiences. Today, we’re highlighting five Spanish language apps from the Spanish Version of the USA.gov Federal Mobile Apps Directory.

Jan 15, 2015

Opening Government Through Federal Crowdsourcing

Crowdsourcing is a critical corner of the digital government landscape, and our December theme articles have covered the topic from a variety of angles. Before we head into January, where we will discuss upcoming trends on the digital horizon, we sat down to learn more about the evolution and future direction of federal crowdsourcing initiatives

Dec 30, 2014

Reaching Out To Deliver Within: Crowdsourcing Internal Agency Projects

Crowdsourcing has created new paths for public interaction with the government, as we’ve been highlighting on DigitalGov with this month’s theme. However, crowdsourcing can also be used to harness support for internal agency projects. The Department of State is using crowdsourcing to find talent within and outside of government to support agency activities. Through the

Dec 19, 2014

Going “Behind the Blog” with the Law Library of Congress

Creative content can be found in all corners of the federal space. Recently, the Law Library of Congress blog, In Custodia Legis, and the United States Courts blog, The Third Branch News, were named to the ABA Journal “Blawg 100” out of 4,000 legal blogs eligible for selection. We wanted insight on their blogging success, so we spoke

Dec 12, 2014
Open Opportunities

From Taste-Testers to Explorers: Developing Personas for Open Opportunities

Being customer-focused means doing the gumshoe work of research and rounds of analysis to find gold by understanding user goals. For the task-based innovation network, Open Opportunities for DigitalGov, that meant developing personas in order to overcome our own biases and learn about the different motivations of our participants. In this article, we’ll talk about

Dec 08, 2014