Content Strategy

Make use of content strategy to deliver great digital experiences.

Content strategy involves planning, creating, delivering, and governing content that meets the needs of its users and achieves an organization's goals. Content strategy is an essential element of effective digital web services and communication for government agencies.

21st Century IDEA & M-23-22

21st Century IDEA & M-23-22

Content strategy: essential knowledge

Content Strategy events

Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024
Next steps in the U.S. Web Design System’s inclusive usability research

USWDS Monthly Call - November 2023

The USWDS team will continue sharing our progress to improve ongoing research, publishing results and addressing recent findings.
Watch Video
2023
Conducting user research with people with disabilities

USWDS Monthly Call - October 2023

This month, we’ll share progress and findings from our recent effort to improve our ongoing research practice.
Watch Video
2023

Content Strategy news

Three tips for using meta descriptions

At USA.gov and USAGov en Español, the goal is to make content more useful to the public, and meta descriptions are one way to help people quickly find the government information they’re looking for. These brief summaries of webpage content appear in search engine results to entice users to click through, attracting visitors to agency websites. Regularly updating these descriptions based on user data can enhance their effectiveness. Read in more detail about their three tips to create effective meta descriptions: identify commonly searched keywords, write engaging and actionable descriptions, and ensure each one is unique. — via USA.gov

USA.gov logo

Jun 04, 2024

One year with the new USAGov

It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences. — via USA.gov

USA.gov logo

May 14, 2024

Progress towards delivering a digital-first public experience

Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB’s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services. — via The White House

The White House logo

Apr 17, 2024

How USAGov uses data to improve content

Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months. — via USA.gov

USA.gov logo

Apr 01, 2024

Equity in action: GSA’s study on remote identity-proofing technologies

The Biden-Harris President’s Management Agenda (PMA) emphasizes an effective, equitable and accountable government. As part of this effort, the General Services Administration (GSA) is conducting a study on the equity of remote identity proofing. The study aims to assess and improve the accessibility and equity of remote identity verification technologies such as facial matching systems. Learn more about the context, purpose, and progress of the study, and how it supports GSA’s goal of enhancing digital government services and prioritizing equitable design practices. — via Performance.gov

Performance.gov logo

Mar 13, 2024

Resources on Content Strategy

Tools and Services

  • 18F

    We help government agencies fix technical problems, build products, and improve how government serves the public through technology.

  • PlainLanguage.gov

    Guidance on the use of plain language for government communications and training for federal employees.

  • Presidential Innovation Fellows

    We help government agencies fix technical problems, build products, and improve how government serves the public through technology.

  • The Guide to the Paperwork Reduction Act

    Get help with the PRA, planning and submitting an information request, and finding your agencies agency’s PRA contact.

  • U.S. Digital Service

    We deploy small, responsive groups of designers, engineers, product managers, and bureaucracy specialists to work with and empower civil servants.

  • 10x

    Provides funding for new technology projects or products across government, from the TTS office of investments.

  • DotGov Registry

    We make it easy to register and manage a .gov domain for US-based government organizations.

  • Login.gov

    An identity management service that provides secure and private online access to participating government programs.

  • Open Opportunities

    Discover opportunities across government that will help you build and make connections.

  • Pages

    A publishing platform that helps federal partners launch, maintain and manage Government websites.

More News and Events on Content Strategy

627 posts

Three tips for using meta descriptions

At USA.gov and USAGov en Español, the goal is to make content more useful to the public, and meta descriptions are one way to help people quickly find the government information they’re looking for. These brief summaries of webpage content appear in search engine results to entice users to click through, attracting visitors to agency websites. Regularly updating these descriptions based on user data can enhance their effectiveness. Read in more detail about their three tips to create effective meta descriptions: identify commonly searched keywords, write engaging and actionable descriptions, and ensure each one is unique. — via USA.gov

USA.gov logo

Jun 04, 2024

One year with the new USAGov

It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences. — via USA.gov

USA.gov logo

May 14, 2024

Progress towards delivering a digital-first public experience

Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB’s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services. — via The White House

The White House logo

Apr 17, 2024

How USAGov uses data to improve content

Each month, USAGov’s content designers spend many hours ensuring that the content on USA.gov and USAGov en Español is up-to-date, accurate, and meets user needs. Learn how their team does holistic reviews of each topic section based on a rolling calendar with the goal of updating all content at least every 6 months. — via USA.gov

USA.gov logo

Apr 01, 2024

Annual Gathering

Spring 2024 Community Summit

Digital service experts across the federal government will share case studies and best practices on delivering a digital-first public experience.
2024

Equity in action: GSA’s study on remote identity-proofing technologies

The Biden-Harris President’s Management Agenda (PMA) emphasizes an effective, equitable and accountable government. As part of this effort, the General Services Administration (GSA) is conducting a study on the equity of remote identity proofing. The study aims to assess and improve the accessibility and equity of remote identity verification technologies such as facial matching systems. Learn more about the context, purpose, and progress of the study, and how it supports GSA’s goal of enhancing digital government services and prioritizing equitable design practices. — via Performance.gov

Performance.gov logo

Mar 13, 2024

GSA Issues Report to Congress Highlighting Need for Improvement in Federal Government Section 508 Compliance

The report, the FY23 Governmentwide Section 508 Assessment, evaluates reporting entities’ adherence to the criteria established by the White House Office of Management and Budget (OMB) in coordination with GSA, the White House Office of Science and Technology Policy (OSTP), and the U.S. Access Board (USAB). It provides a baseline and recommendations for strengthening compliance initiatives and enhancing Section 508 activities across the federal government. — via General Services Administration

General Services Administration logo

Dec 28, 2023

Next steps in the U.S. Web Design System’s inclusive usability research

USWDS Monthly Call - November 2023

The USWDS team will continue sharing our progress to improve ongoing research, publishing results and addressing recent findings.
Watch Video
2023
Conducting user research with people with disabilities

USWDS Monthly Call - October 2023

This month, we’ll share progress and findings from our recent effort to improve our ongoing research practice.
Watch Video
2023

Celebrating 20 years of USAGov en Español

USAGov en Español is excited to celebrate their 20th anniversary this month! Since 2003, the website has been a trusted guide to government information and services for Spanish speakers. Explore this timeline of USAGov en Español’s milestones, name changes, and accomplishments as they’ve served Spanish speakers and federal partners over the past two decades. — via USA.gov

USA.gov logo

Oct 16, 2023

Why the American People Deserve a Digital Government

OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA). — via The White House

The White House logo

Sep 22, 2023

NASA Releases First Season of Spanish-language Podcast

In celebration of Hispanic Heritage Month, NASA is releasing new content for Universo curioso de la NASA, the agency’s first Spanish-language podcast. A five-episode season will start Tuesday, September 19, with new episodes released weekly. In each episode, Universo curioso will highlight the contributions of NASA’s Hispanic and Latino workforce to the agency’s groundbreaking work in Earth and space exploration. The season features interviews with NASA experts, including an astronaut, a space weather scientist, an astrochemist, and oceanographers. Episodes focus on some of NASA’s top missions, bringing the wonder of exploration, space technology, and scientific discoveries to Spanish-speaking audiences around the world. — via National Aeronautics and Space Administration

National Aeronautics and Space Administration logo

Sep 15, 2023