Plain Language

More News and Events on Plain Language

91 posts

The Content Corner: Connecting With Customers at Labor

Here at DigitalGov, customer service is a focal theme during the month of May, and by some type of cosmic chance, I was invited to share my insights on content strategy and content creation at a Customer Service Community of Practice event at the Department of Labor. The event focused on topics I commonly discuss here
May 18, 2015

Mobilegeddon: Government Edition

Much is being said and written about the coming Mobilegeddon/Mopocalypse on April 21st—the day Google’s ranking algorithm will begin boosting results for mobile-friendly sites and penalizing mobile-unfriendly sites. While some agency websites are mobile-friendly, a great many are not. We will do well to pay attention—almost 25% of traffic on government websites is coming from
Apr 15, 2015
Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a
Feb 25, 2015

DigitalGov University 2015 Training Watch

Performance Analytics for Social Media Decision Making. Creating Adaptive Content. Usability Testing. These are just some of the areas of programming we are putting together. After taking a look at the most widely attended events in 2014, we decided to gather ideas we received from community and program leads for our 2015 events lineup through
Jan 28, 2015

Institute of Education Sciences – Usability Case Study

After struggling with jargon-filled solicitations and a confusing website, some applicants were ready to give up on seeking grants from the Institute of Education Sciences (IES). Their complaints prompted a Plain Language makeover for the Institute’s funding materials. As the research arm of the U.S. Education Department, IES’s mission is to provide rigorous and relevant evidence
Nov 14, 2014

Is It Tweet-Worthy?

The Web now contains over 1.51 billion pages of content, according to WorldWideWebSize.com. That’s a lot of reading material, and a lot of content competing with yours for attention. People won’t waste time (even a few seconds) on an article that doesn’t matter to them in some way—not when there are so many other interesting
Jun 30, 2014

Plain Language Ninja

A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what
Sep 26, 2013