Content Strategy

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More News and Events on Content Strategy

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When’s the Best Time to Tweet? @USAGovEspanol Experiments with Twitter—A good following on social media is fundamental to USAGov’s goal of getting clear and helpful government information to Spanish speakers around the country. To make sure we’re reaching the right people at the right time with valuable content, our team began to rethink our USAGov en Español Twitter strategy. — via USA.gov

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Jul 22, 2020

Building Trust in a Public Health Crisis

Building Trust in a Public Health Crisis—Lately, the 18F content team has been thinking about how to communicate well in a crisis—providing clear, understandable content is especially important. Content strategy practices that focus on the needs of the user are essential to earning the trust of the public. Here, we will explain how to embody those qualities on the web in user-centered ways. — via 18F

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Jun 23, 2020

"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response

"Diga o marque 2": USAGov en Español’s New Approach to Interactive Voice Response—USAGov receives and responds to questions directly from the public in many ways: through social media, on page surveys on USA.gov and USAGov en Español, and through chats and calls. One powerful tool in the USAGov toolbelt is our interactive voice response (IVR) system in both English and Spanish through the USAGov Contact Center. — via USA.gov

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Jun 23, 2020

Connecting Americans to Coronavirus Information Online

The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19. — via The White House

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Apr 24, 2020