Content Strategy

Make use of content strategy to deliver great digital experiences.

More News and Events on Content Strategy

627 posts

Creating Cross-Channel Experiences

One of the most important jobs for an organization is to think about the entire ecosystem of their brand and what the user experience is across each channel. Whether it is through accessing information on your site through various devices, calling a help line, engaging through social media, and/or having a face-to-face conversation, there may
Nov 18, 2013

5 Tips for Communicating Technical Information: iPad Pilot

“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” — Mark Twain It’s simple—you’re the technical expert; you know the topic inside out, so of course you can easily explain it to a captive audience. Right? Not always. Communicators in every industry know that message
Nov 12, 2013

Redesigning Commerce.gov

After having the same look and feel on our website since 2010, Commerce.gov is embarking on a fresh redesign to put the user in the driver seat. Drawing on anonymized user input, we have made some significant changes and are excited to announce the launch of our new site – Beta.Commerce.gov. First, you’ll notice
Oct 30, 2013

Content Management Systems Toolkit

Improving the federal government’s ability to deliver digital information anytime, anywhere, on any device via open content is a key goal of the Digital Government Strategy. A content management system (CMS) can help your agency move to an open content model, making it easier for people to find, share, use, and re-use your information.
Oct 30, 2013

Twitter Chat Guidance for Federal Agencies

A Twitter town hall, or Twitter chat, is an event where agencies invite public engagement for a scheduled time period during which users can ask questions or find out more information about a topic via Twitter, much like a webinar. The questions are tagged
Oct 16, 2013

Mobile First

Mobile First is the idea that web sites should first be designed for mobile devices, including only those tasks/items that website visitors use most. Then as screen real estate increases, add in tasks/features as needed based on user priority. This means the site
Sep 30, 2013

Plain Language Ninja

A few days ago a coworker asked me to look at a paragraph. He said it was on the top customer service priorities in our division. So I scooted my chair over and looked at it. Then I looked at him and asked, “But what
Sep 26, 2013

Tackling PII in Electronic Data

As non-lawyers peering into the legal world, be advised this post is not official legal advice from the Office of General Counsel. These are our impressions and what we took away from the Legal Learning Series session Social Media – Privacy, Records and Litigation.
Sep 23, 2013
From the time they can grasp an object in their hands, children are reaching for electronic gadgets of all kinds—particularly our smartphones and tablets. The early adoption of mobile is growing each year as evidenced by this infographic from EveryDayFamily.com. 30 percent of 2- to
Sep 10, 2013

Mobile Product Security and Privacy Testing Resources

Security testing is used to ensure that a mobile product does not pose a threat to agency IT systems and databases. In addition, privacy testing ensures that an app does not put the user’s personally identifiable information into a compromisable position. This article was developed as part of the Mobile Application Development Program. See our
Aug 05, 2013

Thunderclap Now Available for Government-Wide Adoption

Thunderclap is the latest social media and crowd-sourcing platform available to federal agencies to better engage with the public, with a newly negotiated government-compatible Terms of Service (TOS) agreement. GSA collaborated with Thunderclap to negotiate the amended terms, which brings the total number of tools with federal-compatible agreements to 66.
Aug 05, 2013