Human centered design
Take the guesswork out of service design by understanding people's needs.
Human centered design (HCD) is a philosophy and method that places people’s experiences at the heart of service design. Unlike traditional, system-centric approaches, HCD prioritizes understanding real-world challenges and frustrations faced by users and crafting solutions that directly address them. HCD is a continuous process, not a one-time fix. Regular evaluation and user feedback are essential to maintain relevance and adapt services to evolving user needs. HCD provides a valuable framework for ensuring government services are and remain accessible, efficient, and user-centric.
Related Policy
21st Century Integrated Digital Experience Act & OMB Memo M-23-22
Resources on Human centered design
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Requirements for strengthening the federal government’s commitment to digital accessibility
Learn how to implement Section 508, and strengthen and maintain your agency’s commitment to digital accessibility.
Tools and Services
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The Lab at OPM
A team of designers with diverse backgrounds that help agencies address complex challenges and build human-centered design capacity across the federal government.
Join a Community of Practice
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Web Managers
Create a better online experience for the public alongside government web content managers.
Human centered design events
2021 User Experience Summit
Human centered design news
Designing for people with disabilities
The User Experience (UX) team at USA.gov’s Public Experience Portfolio recently conducted a study to analyze the experiences of individuals who access USA.gov through assistive technology. The team partnered with a local organization to gather insights from a diverse group of participants, many of whom are blind or deaf. The study revealed various habits and challenges faced by these users, such as a preference for mobile sites, difficulty with website carousels, and a reliance on clear headings and action-oriented descriptions. These findings can guide improvements in accessibility, such as clever link labeling and better navigation aids for assistive technology users.— via USA.gov
Digital front door: Expanding access to VA
More Veterans are turning to the U.S. Department of Veterans Affairs (VA) for healthcare and benefits, accessing these services online through tools like the VA Health and Benefits mobile app and VA.gov. With over 2.28 million app downloads and 17.8 million monthly visitors on VA.gov, these digital tools provide faster, easier, and more inclusive access to VA services. Learn more about how these technologies are often Veterans’ first interaction with VA by watching their latest video, Digital Front Door: Expanding Access to VA.— via U.S. Department of Veterans Affairs
Federal customer experience: OMB has taken actions to implement cross-agency priority goals
In 2021, the President’s Management Agenda identified federal customer experience as a priority area for improvement. To implement this priority area, the Office of Management and Budget (OMB) set two long-term, cross-agency priority (CAP) goals. In this study, the Government Accountability Office (GAO) reviews OMB and selected federal agencies’ efforts towards these CAP goals. Learn about actions taken by OMB and selected High Impact Service Providers (HISPs), how OMB has facilitated interagency collaboration, and the extent to which OMB has overseen and assessed progress on these CAP goals.— via Government Accountability Office
Case study: Removing barriers to applying for a presidential pardon
At the Department of Justice, Access DOJ and the Office of the Pardon Attorney (PARDON) partnered to simplify and streamline the presidential pardon application process. By conducting usability testing and gathering feedback, they identified key issues with the existing application, such as its complexity and length. See how redesigning the forms to be more accessible and understandable led to a more efficient process for both applicants and staff.— via Department of Justice
Case study: Increasing access to required bankruptcy meetings
The Department of Justice’s U.S. Trustee Program (USTP) oversees the administration of bankruptcy cases and private trustees. During the COVID-19 pandemic, virtual Section 341 bankruptcy meetings lead to more participation from both consumers and creditors, minimized delays, and saved time and money for all. Learn about USTP’s human-centered design process for a pilot program in three states to increase public access to these virtual meetings.— via Department of Justice
Resources on Human centered design
-
Requirements for strengthening the federal government’s commitment to digital accessibility
Learn how to implement Section 508, and strengthen and maintain your agency’s commitment to digital accessibility.
Tools and Services
-
The Lab at OPM
A team of designers with diverse backgrounds that help agencies address complex challenges and build human-centered design capacity across the federal government.
More News and Events on Human centered design
91 posts
Designing for people with disabilities
The User Experience (UX) team at USA.gov’s Public Experience Portfolio recently conducted a study to analyze the experiences of individuals who access USA.gov through assistive technology. The team partnered with a local organization to gather insights from a diverse group of participants, many of whom are blind or deaf. The study revealed various habits and challenges faced by these users, such as a preference for mobile sites, difficulty with website carousels, and a reliance on clear headings and action-oriented descriptions. These findings can guide improvements in accessibility, such as clever link labeling and better navigation aids for assistive technology users.— via USA.gov
Digital front door: Expanding access to VA
More Veterans are turning to the U.S. Department of Veterans Affairs (VA) for healthcare and benefits, accessing these services online through tools like the VA Health and Benefits mobile app and VA.gov. With over 2.28 million app downloads and 17.8 million monthly visitors on VA.gov, these digital tools provide faster, easier, and more inclusive access to VA services. Learn more about how these technologies are often Veterans’ first interaction with VA by watching their latest video, Digital Front Door: Expanding Access to VA.— via U.S. Department of Veterans Affairs
Case study: Increasing access to required bankruptcy meetings
The Department of Justice’s U.S. Trustee Program (USTP) oversees the administration of bankruptcy cases and private trustees. During the COVID-19 pandemic, virtual Section 341 bankruptcy meetings lead to more participation from both consumers and creditors, minimized delays, and saved time and money for all. Learn about USTP’s human-centered design process for a pilot program in three states to increase public access to these virtual meetings.— via Department of Justice
Case study: Removing barriers to applying for a presidential pardon
At the Department of Justice, Access DOJ and the Office of the Pardon Attorney (PARDON) partnered to simplify and streamline the presidential pardon application process. By conducting usability testing and gathering feedback, they identified key issues with the existing application, such as its complexity and length. See how redesigning the forms to be more accessible and understandable led to a more efficient process for both applicants and staff.— via Department of Justice
Federal customer experience: OMB has taken actions to implement cross-agency priority goals
In 2021, the President’s Management Agenda identified federal customer experience as a priority area for improvement. To implement this priority area, the Office of Management and Budget (OMB) set two long-term, cross-agency priority (CAP) goals. In this study, the Government Accountability Office (GAO) reviews OMB and selected federal agencies’ efforts towards these CAP goals. Learn about actions taken by OMB and selected High Impact Service Providers (HISPs), how OMB has facilitated interagency collaboration, and the extent to which OMB has overseen and assessed progress on these CAP goals.— via Government Accountability Office
Equity study reaches 4,000 participants
Launched last fall, the General Services Administration equity study on remote identity proofing aims to determine if biases exist in the algorithms used for online identity verification. The study has now reached its goal of recruiting 4,000 participants from diverse communities, and experts are ready to begin analysis of the data. Learn how the team at GSA plans to conduct this data analysis, and how their findings will lead to improved equitable services delivery in technology across the government.— via General Services Administration
One year with the new USAGov
It has been a year since USA.gov and USAGov en Español were relaunched using human-centered design principles. Using task backlog, the USAGov team has addressed content gaps, improved discoverability, and implemented technical updates. Through usability tests, visitor comments, and click behavior the team was able to unravel and respond to user feedback and unmet needs, leading to noticeable increases in visitor satisfaction and task accomplishment. Moving forward, the focus will shift to enhancing public engagement with the government, improving the search for benefits-related content, and exploring interactive and personalized user experiences.— via USA.gov
FEMA National Summit on Risk Communications, Crisis Communications, and Community Engagement
The Federal Emergency Management Agency Office of External Affairs is convening risk and crisis communicators and community leaders who are on the front-line of the climate and emerging hazard crises. Attend the free, June 10, 2024, summit virtually, or in Washington, DC. The agenda includes: the sharing invaluable tools and insights, how to implement culturally competent and accessible communications, how to integrate behavior change strategies, and more. An ASL interpreter will be provided.— via Federal Emergency Management Agency
Creating a blueprint for quality: How the PX Contact Center helps agents grow their skills
Every day, live agents at USA.gov’s Public Experience (PX) Contact Center answer questions from the public about government benefits and services. Learn how the PX Contact Center develops a workforce of excellent agents, using immersive onboarding, tailored and continuous training, feedback loops, and calibration meetings to empower their agents to deliver accurate information. USA.gov’s system for employee and contact center management ensures that every customer interaction leaves a lasting impact.— via USA.gov
Progress towards delivering a digital-first public experience
Each year, more than 400 million individuals, families, businesses, organizations, and local governments get information and services from about 430 federal agencies and sub-agencies. The Biden-Harris administration is driving a bold vision for how government agencies serve their customers digitally with OMB’s ten-year roadmap for a modern digital experience. Agencies have already made significant strides. Learn about recent successes by the IRS, CDC, NASA, and FEMA, and how OMB will continue to collaborate with agencies to ensure ongoing improvement in digital government services.— via The White House
Now available: Trusted Tester for Web Certification courses, version 5.1.3
The Department of Homeland Security (DHS) has updated its Trusted Tester program courses. It features six improvements, including accessible plain language, adjusted exam requirements, and enhanced course design. The updated curriculum aligns with the latest Trusted Tester Conformance Test Process for Web, offering a more efficient learning experience. Enrollment is open via the Training Portal, and inquires can be directed to the DHS Accessibility Helpdesk for assistance.— via Section508.gov
Justice department to publish final rule to strengthen web and mobile app access for people with disabilities
On April 8, Attorney General Merrick B. Garland signed a final rule under Title II of the Americans with Disabilities Act (ADA) to ensure the accessibility of web content and mobile applications for people with disabilities. This final rule clarifies the obligations of state and local governments to make their websites and mobile applications accessible. Learn more about this rule and why the Attorney General believes it will “break down barriers that have kept people with disabilities from fully participating in American Life.”— via Department of Justice
Calling All Americans! The federal government is seeking your input
The White House Office of Management and Budget (OMB) wants your thoughts on how federal agencies can more broadly and meaningfully engage with you and your communities. Share your ideas by May 17, 2024 to help build a more inclusive, responsive, transparent, and accountable government.— via Performance.gov
Reconsidering the consent form: the least user-friendly aspect of UX research
The Open Data, Design, and Development (ODDD) team has replaced signed consent forms with a more accessible user research agreement process, offering multiple opt-in points. This ensures informed consent and participant autonomy. Explore why and how the ODDD team implemented this comprehensive participant consent process in their user research.— via Office of Natural Resources Revenue
Search.gov year in review: 2023 report
Learn what types of information people searched for on federal websites in 2023, see emerging trends the team is exploring to improve customers’ search experience in 2024, and check out three new updates. The data tab provides insightful summaries for 13 popular topic areas—and lists the public’s top 25 search terms, in their own words, for each.— via Search.gov
Equity in action: GSA’s study on remote identity-proofing technologies
The Biden-Harris President’s Management Agenda (PMA) emphasizes an effective, equitable and accountable government. As part of this effort, the General Services Administration (GSA) is conducting a study on the equity of remote identity proofing. The study aims to assess and improve the accessibility and equity of remote identity verification technologies such as facial matching systems. Learn more about the context, purpose, and progress of the study, and how it supports GSA’s goal of enhancing digital government services and prioritizing equitable design practices.— via Performance.gov
Customer experience: beyond surveys
Want to measure customer experience? Surveys aren’t the only way! Consider these guiding questions to help your team select an approach based on what you want to learn.— via 18F
Sharing artifacts and outputs from research
Have you conducted user research and are now wondering which artifacts or outputs you can share and with whom? 18F provides tips on determining your target audiences, using discretion for sensitive data, and ensuring that such work complies with the Paperwork Reduction Act (PRA).— via 18F
Why the American People Deserve a Digital Government
OMB released new policy guidance for government that includes a variety of actions and standards to help federal agencies design, develop, and deliver modern websites and digital services. Memo M-23-22, Delivering a Digital-First Public Experience, will make it seamless for the public to obtain government information and services online, and help agencies fully implement the 21st Century Integrated Digital Experience Act (21st Century IDEA).— via The White House
How a Small Team Modernized a Federal Website to Improve CX
The recent redesign of the Office of Natural Resources Revenue (ONRR) website stands as an example for agencies seeking to enhance their online platforms. ONRR’s Open Data, Design, and Development (ODDD) team played a pivotal role in this website transformation by embracing open data, user-centered design, accessibility, collaboration, and continuous improvement.— via Performance.gov