Content Strategy

Make use of content strategy to deliver great digital experiences.

More News and Events on Content Strategy

632 posts

By the Numbers: Why Video Is Effective

At HIV.gov, we’re often asked if videos are effective tools for communicating HIV prevention and treatment information. Our experience, the work of our partners, and current research continue to support the use of video for informing and empowering individuals.

Aug 07, 2017

‘Cybersecuring’ the Internet of Things

I recently had the chance to talk with the legendary Vint Cerf, one of the founding fathers of the internet. We had a wide-ranging discussion about the past, present and future of the internet, network security and what it would take to successfully, safely and reliably merge the digital and physical worlds, a concept known

Jun 29, 2017

Advice From Digital Thought Leaders

Many know that digital tools have become indispensable for connecting with many audiences—but we also know that what’s available in the digital realm is always changing. So how do you know what tools are best for your purpose? And how do you plan for your organization’s digital future when the pace of change is so

Jun 22, 2017

Improving Customer Experience with Digital Personas

Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience

Jun 20, 2017

Fostering Medical Innovation: A Plan for Digital Health Devices

It is incumbent upon FDA to ensure that we have the right policies in place to promote and encourage safe and effective innovation that can benefit consumers, and adopt regulatory approaches to enable the efficient development of these technologies. By taking an efficient, risk-based approach to our regulation, FDA can promote health through the creation

Jun 16, 2017

Hybrid Cloud: A Key to Phasing in New Technologies

Like any newer technology, cloud computing has faced adoption challenges. IT managers understand the huge potential efficiency improvements and savings that cloud computing can bring to their agencies, but also have questions about security, compatibility, and funding. With these concerns and without a clear path to cloud computing, many agencies continue to maintain on-premises solutions.

Jun 08, 2017

Opening Public Services to Artificial Intelligence Assistants

“Hey, Computer, how do I access my public services?” Citizens will soon be able to ask their Intelligent Personal Assistants (IPA) this question through an Emerging Citizen Technology open-sourced pilot program. The purpose of the initiative is to guide dozens of federal programs make public service information available through automated, self-service platforms for the home

Jun 06, 2017

The New FEC.gov

Last week, the Federal Election Commission (FEC) unveiled their new website at FEC.gov. This new site is the result of a years-long collaboration with GSA’s 18F and features completely revamped tools for exploring campaign finance data. It provides user-centered content for understanding the reporting and compliance requirements for people participating in federal elections, redesigned tools

Jun 06, 2017

Federalist Is out of Beta and Open for Business

If you’re a program manager or a federal web developer you’ve probably been given a seemingly simple task: Create a basic website as part of a new initiative at your agency. The hardest part is often not crafting the content or designing the prototype, but getting the security and privacy compliance in order to launch

Jun 05, 2017

From Launch to Landing: How NASA Took Control of Its HTTPS Mission

18F Editor’s note: This is a guest post by Karim Said of NASA. Karim was instrumental in NASA’s successful HTTPS and HSTS migration, and we’re happy to help Karim share the lessons NASA learned from that process. In 2015, the White House Office of Management and Budget released M-15-13, a “Policy to Require Secure Connections

May 26, 2017

How Facebook Live Increased Reach and Engagement of Scientific Lectures at NIH

Helping patients manage chronic pain has become an increasing challenge for health care providers, particularly in the face of an ongoing opioid epidemic in the United States. In response, the National Center for Complementary and Integrative Health (NCCIH) at the National Institutes of Health (NIH) has made funding research on integrative health approaches to pain

May 22, 2017

Becoming an Agile Content Team

In March, the team of writers and editors at USAGov adopted some agile principles in an attempt to streamline our content development process. We hoped operating in a more agile manner would help us address some of the challenges we were facing as a team:

May 16, 2017