Content Strategy

Make use of content strategy to deliver great digital experiences.

More News and Events on Content Strategy

632 posts

To Use Social Sharing Buttons or Not

Our digital gov neighbors in the U.K. have been working on their own digital strategy, including the consolidating into a single website. When the GOV.UK team introduced social sharing buttons, that allow users to post a link to the page on Facebook or Twitter, on their

Apr 02, 2014

Plain Language Page Titles: More Important than Ever

Government Web pages are found mainly through search engines. Google recently redesigned its search results page and there are quite a few small, but impactful, changes in this latest redesign. Specifically, it affects how page titles are displayed. Many experts now recommend even

Mar 28, 2014

DigitalGov Search: Our Open Source Strategy

At DigitalGov Search, we keep an eye on on our what our government counterparts are up to, both in the U.S. and other countries. We recently came across Gov.UK’s philosophy on and approach to coding in the open. It caught our attention and we realized we should also articulate our open source strategy. Use and Contribute to Open

Mar 24, 2014

Announcing beta.usgs.gov

In 1994 when the U.S. Geological Survey (USGS) launched it’s first website, the Web was a very different place. Many websites that were launched had little consideration given to, or even had an understanding of, things such user experience, content strategies, or design. Over the next 20 years our

Mar 21, 2014

Creating E-Books: Think Functionality, Not Aesthetics

E-books are great for one thing: reading on mobile devices. Their reflowable text adjusts to fit the reader’s smartphone, tablet, or e-reader in the type size the reader chooses. They are essential for reading on smartphones, and better than pdf’s for all but the biggest tablets.

Mar 07, 2014

DigitalGov Search: Cache Me If You Can

Slowness Hurts Web Pages Have you ever been frustrated when visiting a Web page that doesn’t load quickly? Have you ever left a slow Web page before it finished loading? You’re not alone. Several recent studies have quantified customers’ frustration with slow Web pages. Customers now expect results in the

Mar 03, 2014

DigitalGov Search is Now Responsive

We’ve redesigned our mobile search results page. It now uses a card-based design and is responsive. This design gives searchers a more consistent user experience and access to the results anytime, anywhere, and on any device. Take a sneak peek of the new responsive results page.

Feb 27, 2014

Welcome to the Future of Census.gov

If you have ever visited census.gov, you know that sorting through the vast array of information about America’s people, places and economy can be daunting. Based on customer research and feedback we collected and analyzed over time, we heard loud and clear

Feb 24, 2014

Piggybacking on one of my earlier posts, People are Crazy about Mobile, I’m going to talk about “Distracted Walking.” Who among us hasn’t walked and texted or checked Facebook or Twitter on our smartphones, but have bumped into someone or something while texting on your smartphone? I

Feb 18, 2014