Content Strategy

Lately, we have been hearing a lot about microsites—CDC’s Zika Virus microsite provides up-to-date information on the virus—but the big question is: What are they? A microsite is a single or small collections of pages that are meant to encourage user interaction while conveying information. A microsite has the power to educate consumers regarding a

A branch that does not stick to its source of nutrition will wither away and die. Just ask anyone who has received a bouquet of beautiful flowers about how long they really last. In the same way, as communicators we must stay connected to our audience, or we risk the chance of fading away into

The world’s toughest challenges require out-of-the-box thinking. But how can agencies facilitate intentional, structured collaboration that leads to this thinking? Gamification. To address issues ranging from maritime piracy to Naval energy use to 3D printing, the Navy uses gamification via MMOWGLI, the Massive Multiplayer Online Wargame Leveraging the Internet. MMOWGLI is an online gaming platform that

About a year and a half ago, the Federal Citizen Information Center—today called USAGov—embarked on a very ambitious task: integrating our content operations. We blurred lines that defined silos and adopted a bilingual content approach to offer a more consistent experience, regardless of language preference or point of access to our information. See more about

Last fall, the Law Library of Congress implemented an external archiving solution for the problem of link and reference rot in its legal research reports. “Link rot” and “reference rot” (a.k.a. “content drift”) are the terms used to describe, respectively, the problem of non-working Web addresses and Web addresses that work but link to modified

Last spring I wrote about how we’ve been using more and better charts and maps to help you understand our statistics. Today I’m excited to tell you about a new set of graphical tools to make our news releases more illuminating at the moment of their posting.

Deep down we’ve always known that people only read a small portion of any content shared online. In many ways that can’t be fixed but there are ways to help people read more or at least scan better. There was a book I loved as a child that featured the Sesame Street character Grover, titled

The concepts of agile may not be new, but there is a renewed push across government to embrace this customer-feedback driven methodology, in everything from software development to project management. A government community has even sprung up to help feds learn from one another what it takes to incorporate agile into more efficient and effective

Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does

In the five months since we launched the Draft U.S. Web Design Standards, over a dozen government websites have begun to use it.

It seems of late that the focus on coding and technology within the federal space has become out of balance with that of good, solid content. As I believe I have said before with regard to user experience, great technology with poor content is still worthless. Amazing code that delivers poorly written or designed content

One of the most common questions we receive is: Should I integrate the Draft U.S. Web Design Standards into my existing project? The answer is: it depends. A lot of design research supports the notion that many people who use government websites or services may benefit from consistency across interactions, user experiences, and behavior across

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have

Since our launch of the Draft U.S. Web Design Standards last September, hundreds of people have provided feedback on the project through GitHub issues and via email. We’ve received dozens of feature requests as well as over 400 contributions from the open source community.

I feel as though I have ignored the beast in the room lately, and since I began my tenure on The Content Corner introducing that concept, I felt I needed to wrestle with it one last time before I depart. Previously, I discussed the concept of pair writing. Today I want to investigate how another software

Online quizzes have rapidly risen to the front of the social media revolution. “In 2014, 8 out of 10 of the most shared articles on the Web were quizzes,” states Owen Fuller of content company Movement Ventures. Content creators leverage quizzes to successfully drive customer engagement and increase customer website conversions (to take action such

Every week my main goal is to usually provide new ways to help you feed the content beast. However, today I am going to remind you of why feeding the beast is important, especially when it comes to your search engine rankings and helping users find your content. I’ve discussed key search engine optimization (SEO)

Identity theft is a big problem and it takes time and effort to deal with the issues that it causes. The Federal Trade Commission (FTC), has a new tool that makes it easier for identity theft victims to recover from identity theft by providing a personal recovery plan. No matter what the person’s specific identity

As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic

They ranked among our top three most popular emails in 2015. At USAGov, we know that email is often our #1 driver of traffic to our content, and nine out of 10 times it’s our go-to outreach tool for disseminating timely information. But doing email sends consistently and effectively isn’t always clear cut, especially when