Content Strategy

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632 posts

The Content Corner: Using Social Media to Promote, Enhance Preparedness for the Public We Serve

September is National Preparedness Month. FEMA’s Ready.gov is encouraging everyone to plan how they would stay safe and communicate during disasters that can affect their communities. Additionally, Ready.gov is encouraging full participation in America’s PrepareAthon! and the national day of action, National PrepareAthon! Day, which culminates National Preparedness Month on September 30.

Sep 12, 2016

DATA Act Prototype: Simplicity Is Key

Last week we wrote about how we diffuse knowledge through shared interests and sharing best practices on the Micro-purchase Platform. This week, we’ll focus on some of the lessons learned during the (completed) DATA Act prototype. Importantly, though that project has finished, this post is not meant to be a full retrospective or post-mortem; we’ll

Sep 09, 2016

Agency Mobile Resources at the Ready Following OMB Memo

Note: This is a guest blog post by Amando E. Gavino, Jr., Director, Office of Network Services, ITS/FAS/GSA. He is responsible for a portfolio of telecommunication acquisition solutions that provide government agencies the ability to meet their diverse set of telecommunication requirements. Acquisition solutions include Networx, Enterprise Infrastructure Solutions – EIS (the future replacement for

Sep 09, 2016

Quality, Speed, and Lower Costs: Yes, You Can Have It All

This is post 2 in the 5-part series The Right Tools for the Job: Re-Hosting DigitalGov Search to a Dynamic Infrastructure Environment. The last major infrastructure upgrade that DigitalGov Search had was in 2010. Not only has technology evolved significantly since then, but so have business models for right-sizing costs. Moving to Amazon Web Services (AWS)

Sep 02, 2016

Sign up for the Technology Industry Day

On September 8, 2016, the General Services Administration (GSA) is hosting its very first Technology Industry Day. Sign up to hear about how GSA is transforming technology in the federal government, see demos of products and solutions developed by technologists and, last but not least, provide feedback on how we can work better with industry.

Aug 31, 2016

According to a recent report in Bloomberg, the wildly popular augmented reality game we reported on a few weeks ago—and the focus of a piece about government agencies using it to engage citizens—appears to have hit a ceiling and is slowly losing active fans in August.

Aug 30, 2016

Smithsonian Learning Lab: Designing for the Classroom

The Smithsonian’s mission statement is wonderfully simple: “The increase and diffusion of knowledge.” The “increasing” is arguably the straightforward part – the Smithsonian has amassed a collection of over 138 million objects and specimens, and the Institution’s curators and scientists obsessively add to the world’s knowledge base, publishing papers, creating exhibitions, and sharing their expertise.

Aug 29, 2016

What Happens When the Whole Team Joins User Interviews

The CALC team is an agile team of four — six if you count the Scrummaster and the Product Owner — building a simple means to load price data into the original CALC tool. They’re an Agile team, which means everybody pitches in on everything to some degree, and here, in their own words, is

Aug 22, 2016

The Right Tools for the Job: Re-Hosting DigitalGov Search to a Dynamic Infrastructure Environment

This is the first post of a 5-part series. DigitalGov Search is a commercial-grade search engine provided as a shared-service by the United States General Services Administration. We power about 2,300 search configurations for hundreds of federal, state, and local government agencies. Using our platform, agencies can easily configure a search experience for the public that

Aug 18, 2016

The People’s Code

Summary: Today, we’re releasing the Federal Source Code policy to support improved access to custom software code developed by or for the Federal Government. “If we can reconceive of our government so that the interactions and the interplay between private sector, nonprofits, and government are opened up, and we use technology, data, social media in order

Aug 09, 2016

The Content Corner: On-The-Fly Content Strategies (Round-offs, Back Handsprings, & Double Twisting Layouts Not Required)

As effective marketers and communicators, we are constantly seeking new and improved ways to reach our audience or customer base. These days, our “online lives” intersect with every activity we are involved in, so timeliness is essential. With fresh ideas and engaging, perhaps interactive, content, we can literally make a difference in the lives of our

Aug 08, 2016

That Six-Letter Word: Change

One of the biggest challenges in implementing a new technology or process is change. Change creates a multitude of feelings; for some it is apprehension and uncertainty, while for others it is excitement and acceptance. Change management is defined as “a systematic approach to dealing with change, both from the perspective of an organization and

Aug 04, 2016

Promoting the Use of Green IT

Summary: We’re taking action to accelerate efforts to increase the efficiency of Federal data centers, reduce costs, and improve the government’s overall IT security posture. Today, the Administration is taking action to accelerate efforts to increase the efficiency of Federal data centers, reduce costs, and improve the overall information technology (IT) security posture of the Federal

Aug 03, 2016