Social Media

Use social media to effectively communicate with your audience.

More News and Events on Social Media

330 posts

Apple’s iOS Terms of Service & Developer Program License Agreement

The Apple iTunes App store is the only marketplace for downloading apps for the Apple platform. In order to put apps in the iTunes store, agencies or their contractors have signed agreements with Apple to use Apple Software to produce mobile apps that can later

May 30, 2013

Social Media Metrics for Federal Agencies

Social media is transforming how government engages with citizens and how it delivers service. Agencies are using social media to share information and deliver service more quickly and effectively than ever before. Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast

Apr 19, 2013

Using Gamification in Federal Projects

Gamification is the practice of using game technology or design principles for something that is not inherently game-like. Some examples include: bronze, silver, and gold badges for reading a set number of books, progress bars in online surveys, leader boards for top grades on an exam, or rewards for attending in-person events. As gamification projects are

Nov 30, 2012

Case Study: How GSA Launched Social Media Registry

In September, the General Services Administration (GSA) launched a registry of all federally-managed social media accounts. We want to explain a little of the history behind the registry and talk about a few things that make it a truly remarkable innovation from GSA. Before I start, I want to emphasize when I say “we” from

Nov 19, 2012

Feds Shed Light on Dark Social

“Dark Social” media took the web by storm this week, unveiling to many the shadows in measuring your social media impact. This accounts for the majority of your traffic and yet lives untraced where standard metrics fear to tread (or simply cannot) — places like email and instant

Oct 19, 2012

Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results. If you’re designing websites for kids, remember that they use search tools differently than adults. Kids prefer surfing over searching.

Aug 06, 2012

Social Data Unlocked for Next Generation Services

Today at the Social Gov Summit for Social Media Week DC, we’ll showcase two new initiatives for citizens, agencies and small businesses that help unlock the full potential of social data for the next generation of government services and engagement.

Feb 19, 2012