Social Media

Federal agencies continue to look for better ways to combine the benefits of online engagement and in-person action — Instameets can achieve this strategic goal by using Instagram with meetups to amplify the vision of your mission. Katie Harbath,

While composing email on mobile phones is still a tricky feat, email reading is quickly shifting away from the desktop. According to data from the US Consumer Device Preference Report: Q4 2013 from Movable Ink, way more than half of all email — a full 65 percent — is now being accessed

SocialGov Summits bring together agencies from across government to share and learn how we can improve digital services to make services more effective and cost efficient.

On January 16th, the Federal Communicators Network gathered at the National Archives and Records Administration (NARA). The topic of the day was Driving Employee Engagement through a Social Intranet, and Kelly Osborn, NARA’s community manager for the Internal Collaboration Network (ICN) was the expert speaker. Kelly has been the driving force behind the project from

The Government of Canada (GC) is retiring the traditional news release format in favour of a more digital-friendly product that makes the key messages of announcements clearer, quick facts more accessible and integrates more effectively with social media channels. The old style

According to the IBM Digital Analytics Benchmark report, overall 4th quarter online sales were up 10.3% year over year. Here were some of the key drivers: • Mobile Traffic and Sales: Mobile traffic soared, accounting for nearly 35 percent of all online traffic, up

The Federal Emergency Management Agency (FEMA) is taking the well-known slogan, “See something, say something,” to the crowd. Consider it more “See something, submit something.” Harnessing the power of citizen intelligence to understand and respond to disasters, FEMA in late 2013 launched a new feature in

This infographic from Light Reading addresses recent trends in mobile data use. We are struck by how much data was transferred via a WiFi connection vs. cellular. People are using WiFi connections way more than cellular ones. Some other quick highlights: In Q2

The difference between only distributing an online press release and opening up the benefits from a blogging community can be found in how your agency encourages and manages comments and engagement. An easily-referenced comment policy lets authors and contributors know what your agency’s guidelines are in order

It was a very good year, as Frank Sinatra sang, in the field of social media for the federal government. Advances were made not only in the technologies applied by agencies, but also the policies and strategies that unlock their potential to improve services and reduce costs. I’d like to share with you just some

(This is the next installment of an ongoing series charting the programs, events and people that make the emerging field of social media and data in government an exciting place to serve the public. Agencies are encouraged to submit their own stories for this travelogue of digital innovation.) From

In this time of tight travel budgets, not everyone can make it to every event or conference they’d like to attend. Luckily, Twitter has made it easier to share events through live tweeting. Live tweeting is using Twitter

Facebook announced they are refining their algorithm this week to better identify and promote quality news content. This can and will affect your strategic performance, but what exactly makes “quality” content and how can your agency ensure they are on the winning side of this adjustment? We talked with Facebook about the changes, and the bottom

Does your agency host events, organize meet-ups, or provide training and professional development? Eventbrite is the latest tool with a federal-compatible Terms of Service.

In July 2013, U.S. Forest Service fisheries biologist Pete Schneider launched a YouTube Live video event from the Mendenhall Glacier Visitor Center in Alaska. The goal of the project was to not only deliver a reliable 2-month long, 24/7, live video stream where an international audience could witness spawning Sockeye salmon, hungry Dolly Varden, cunning

Best practices and success stories to help government leverage the power of Twitter

While we think about the audience, we don’t often map out the experience we want them to have when using our services. This is critical information for the design. In other cases, we may not have the data to analyze existing customers’

A public prize spurred Charles Lindbergh to fly across the Atlantic, and this week social media managers across government will help a new generation of prize competitions take flight. These sessions aren’t just for social media managers who have held a challenge or are

More users are now accessing social media via mobile than on desktops. People are checking email or using social networks during their commute, in line at the grocery store, or waiting at the doctor’s

Multimedia, Photo, Poster, Design Challenge and prize competitions are one path that federal agencies take to drive innovation and solve mission-centric problems—whether technical, scientific, or creative. Creative competitions include multimedia, photo, poster, and design competitions. Here you’ll find tips on running a creative challenge, resources, examples, and information about online platforms you can use to