Content Strategy
Make use of content strategy to deliver great digital experiences.
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634 posts
Tapping Into SEO: How Government Websites Can Improve Content Reach
Implementing a few easy steps for research and search engine optimization can help boost your content and get it in front of the right audience.
Promote Continuity to Better Support Customer Journeys
This week, we’re exploring what it means to promote continuity, and we’re taking a look at ways to use service design to deliver a great experience.
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
Connecting Americans to Coronavirus Information Online
The American people need access to the most up-to-date public health guidance and information on coronavirus testing facilities. To help Americans find coronavirus information online, incorporate Schema.org’s new standard tags into all web pages related to COVID-19.— via The White House
Let’s Talk Shop: How USAGov Outreach Connects With Agency Partners
USAGov Outreach connects with agency partners in a variety of ways—if you’re from a federal agency looking for new ways to reach your audience, learn about partnering with USAGov!— via USA.gov
Listen to Customers by Asking the Right Questions
This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.
Spring Cleaning Tips for Web Content
This week, we’re providing a few tips for tidying up redundant, outdated, and trivial content.
Learning Culture: 10 Personalized Employee Experiences
Employee experience solutions begin with exploring small changes with how we experience work on an everyday cadence.
Improving the Experience of Federal Grant Reporting
The 10x Federal Grant Reporting project team at GSA is investigating opportunities to make the grant reporting process more efficient.
10 Employee Engagement Experiences to Foster Collaboration
How do we create an agile federal culture that’s more inclusive, insightful, and efficient? Explore 10 teamwork engagement experiences with your agency to foster collaboration.