Blogs

Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. Part 1: Common Metrics: Guidance, Best Practices, and

The 2013 JFK Library and Museum exhibit “To the Brink: JFK and the Cuban Missile Crisis” now has a virtual partner on the iPad. Anytime, anywhere, people will be able

The vision for my office, the Office of Citizen Services and Innovative Technologies (OCSIT) at GSA, is simple: Deliver a world-class experience to the public when accessing government information and services – anytime, anywhere – through the delivery channel they choose. We create and leverage products, services and

ComScore recently released key trends in the United States’ smartphone industry for three months (February-May) with Apple ranked as the top smartphone manufacturer and Android as the top smartphone platform. During the three months, 141 million people owned smartphones. Top Smartphone Original Equipment Manufacturers

Instagram is the latest mobile and social media tool available to federal, state and local governments to better engage with the public, with a newly negotiated government-compatible Terms of Service (TOS) agreement. GSA collaborated with Instagram to negotiate the amended terms, which brings the total number of

Gearing up for the Fourth? Here are some anytime, anywhere government apps that can help make celebrating the United States easier and more fun. If you’re worried about the weather you can check out the National Weather Service mobile website. If the heat

When redesigning a site, it’s easy to place menu items, text and other content wherever you can make them fit. It’s harder to take a step back and ask the strategic question: Is this the best place for this? A good rule of thumb is to never make any changes randomly—base your decisions on user

Many technical websites have a hard time explaining information to the general public. This happens because users don’t understand the industry-specific or scientific terms. Fortunately, solutions to these problems are fairly easy—changing menu and navigation item text, or adding a line of explanatory text on key pages or complex graphics. The DigitalGov User Experience Program

Jackie Rov of tmgmedia points out that with more than a billion smartphones in consumer’s pockets, it’s more important than ever for brands to adapt their strategy to mobile trends. To engage with consumers in the mobile era, we must understand the shift in consumer behavior

USA.gov and GobiernoUSA.gov have been engaging with the public on social media long before Mayor Cory Booker underscored the need at this year’s SXSW. In January 2010, we began to respond to questions and comments on our Facebook and Twitter accounts. We never advertised the service, but people naturally

Can you imagine how frustrating and confusing it would be to find several variations of the same agency name on different sites or even different pages or documents on the same site? This is what happens everyday to Spanish-speaking customers accessing the Spanish names of

What It Is Do you remember the days when web pages had banners announcing that they were “best viewed with browser X”? Veteran web developers and designers certainly do, because they had to consider numerous exceptions for certain browsers and their versions. Today, building websites isn’t as challenging and that’s because developers are moving toward

If you want a better user experience on your government website, there’s a simple secret: early planning. Good designers know that it’s much more difficult to make changes to something after it’s built than before. This is true for

The Centers for Medicare and Medicaid Services redesigned Medicare.gov as a new and improved responsive mobile website for their users (beneficiaries, caregivers and advocates). The users of the Medicare.gov can apply for Medicare services find health plans, doctors, hospitals and nursing homes review Medicare costs, claims, appeals and

If you plan for accessibility when creating and posting media, you can create a rich, interactive community where users can get important government information from your agency’s official website or blog and dialogue with government.

Guest post by Mario Damiani, Office of Disability Employment Policy (ODEP) at the Department of Labor. ODEP spearheads the Social Media Accessibility Working Group within the Federal Social Media Community of Practice. The working group recently released a toolkit for agencies to make their content more accessible for citizens with disabilities, including recommendations from agencies

As you know, last month Data.gov launched its new open-source Data.gov 2.0 catalog (catalog.data.gov). Based on CKAN, a data management platform used by many open-data catalogs around the world, Data.gov’s new catalog has received nothing but kudos from users. For the first time, our raw datasets, tools

The National Park Service (NPS) developed an app for people looking to explore the historic Chesapeake Bay area and travelers now have an anytime, anywhere tool to tell them where they can go and how to get there. The NPS launched the Chesapeake Explorer App last

If you want to make a website more efficient and user friendly, then it’s not enough just to have your most valuable information on the site. People are busy—they want to find what they’re looking for, and they want it fast. You don’t always need to redesign an entire site to make things easier to

Everyone wants to know how to provide outstanding customer experience in government. It can be difficult, because everyday our customers are also doing business with companies like Starbucks, Zappos, and Virgin America, that excel in customer service.