Data.gov launches metrics tools
New Data.gov metrics dashboard provides information on most visited datasets, most downloaded files, most clicked outbound links, top search terms, and more.
Tim Lowden
he/him
GSA
Latest Content by Tim Lowden
From pageviews to progress
A 10-year recap of GSA’s Digital Analytics Program (DAP) highlights its impact on federal government agencies and the public, high-level observations using government-wide website analytics and trends, and new goals set for the next decade to help generate useful answers to meaningful questions to make government websites better.
Web Analytics Optimization
Optimization Case Study: Performance, SEO, and Accessibility with CFPB
Join three technologists from the Consumer Financial Protection Bureau (CFPB) as they discuss methods used to ensure that the CFPB website is discoverable and fully accessible to all.
Watch Video
2022
Search Metrics
The Federal Web in the Year of COVID-19
The past year was like no other. We take a look at how it affected federal website traffic and search data.
DAP Learning Series
Tag Managers Part 2: Configuration Framework
This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.
Watch Video
2021
DAP Learning Series
Tag Managers Part 1: The Data Layer
This session will help the audience expand analysis capabilities by using the tag manager data layer!
Watch Video
2021
Become a DAP Certified Analyst
Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once.— via Digital Analytics Program
How to Build an Analytics Strategy
A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.
DAP Learning Series
Analytics Case Study Part 3: Action
In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.
Watch Video
2020
DAP Learning Series
Analytics Case Study Part 2: Analysis
In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
Watch Video
2020
DAP Learning Series
Analytics Case Study Part 1: Assessment
In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.
Watch Video
2020
DAP Learning Series
Analytics Lessons From Canada.ca
In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.
Watch Video
2020
DAP Learning Series
Shifting Your Metrics Mindset
In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.
Watch Video
2020
Making Critical Government Information More Resilient
Making Critical Government Information More Resilient—A roundup of steps that federal agencies, and other government entities, can take right now to improve the resilience of their websites and serve information more efficiently to the people that need it.— via 18F
DAP Learning Series
Become a DAP Certified Analyst
In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!
Watch Video
2020
DAP Learning Series
An Introduction to the Basics of DAP
New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
Watch Video
2020
DAP Learning Series
The YouTube Event Option
In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.
Watch Video
2020
A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.
Watch Video
2019
Learning Series
DAP Learning Series: A Deep Dive Into Acquisition Reports
In this webinar, we’ll review the acquisition reporting section in-depth, and discuss usefulness of reports and where there may be gaps in data.
Watch Video
2019
Learning Series
DAP Learning Series: Using the analytics.usa.gov API
Learn how Analytics.usa.gov, the public window into how the public interacts with federal government websites, uses an API and allows you to query data in machine-readable formats.
Watch Video
2019
