Join user experience gurus from the Internal Revenue Service as they share how they collect user feedback and use web analytics to improve Free File, one of the IRS’s most widely used applications.
In this session, you’ll learn how to:
- Design a user feedback survey
- Continuously monitor, analyze, and use user feedback and web analytics to make better decisions
- Make the case for changes to managers and others who who may not have analytics expertise
- Turn actionable data into insights and make enhancements to your website and digital services
- Ensure your team has the key skills in place to do this type of work
This event is best suited for: All levels of experience, from beginners to experts
Speakers
- Samuel Chapman — Digital User Experience Analyst, Internal Revenue Service
- Kira Prin — Product Development Specialist, Internal Revenue Service
Related Resources
- How to Redesign a 19-Year-old Legacy Application Using Agile and User Experience Methodologies
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