Content Strategy

We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and

These days, when you turn on the news you almost always see another hack, leak, or breach putting sensitive information at risk. But we’ve been focusing on keeping federal agency information systems secure for a long time. For October’s Cybersecurity Awareness Month, the WatchBlog takes a look at federal cybersecurity challenges. What is the threat?

Imagine this – a go-to member of your organization just retired, a furlough is approaching, and now no one knows what to do. What communications need to go out? Who is considered ‘excepted’? Can the daycare center stay open? In the absence of mind-melds, how do you make expert knowledge easily accessible to newer team

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

Federal agencies confront tough problems every day. In searching for solutions, agencies will want to attract different perspectives, test new products, build capacity and communities, and increase public awareness. How do they do it? The answer: open innovation. Federal agencies need to engage and collaborate with all sectors of society, a task made easier by

Built on the lessons learned during the pilot phase of the Digital Acquisitions Accelerator, the accompanying playbook examines the current acquisition landscape and provides an approach to procuring custom software solutions.

You have probably read about the recent release of the White House’s report on using artificial intelligence (AI). As with previous technologies, AI holds much promise in the areas of education, commerce, criminal justice, the environment—almost all aspects of the American public’s life. AI also poses a danger if it is not properly managed and

This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August,

In software development, we use a variety of techniques to help us understand the software we’ve written, whether it works as expected, and whether it will be easy to maintain over time. One of the techniques we use is called static source analysis, and it can tell us a lot about the maintenance requirements of

A few weeks ago, Progressive Web Applications, Part 1: the New Pack Mule of the Internet introduced PWAs and the technologies behind them. We shared that article to the MobileGov Community of Practice and asked about the pros and cons of this approach to winning mobile moments. What Are Some Benefits of PWAs? PWAs bring

I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In

Come out and join us on Saturday, October 22, 2016 from 10:00 am – 5:00 pm for a Wikipedia Edit-a-thon on Gender Equality in the Innovation Hub at the National Archives Building in Washington, DC. Register for this event today!

Summary: It’s been two years since we laid out the Administration’s plan to transform the Federal marketplace. Here’s a look at what we’ve accomplished, and what’s next. Over the last two years, we’ve focused on our mission to implement the President’s vision for a modern government– one that leverages private-sector best practices to achieve a

During National Customer Service Week, it’s a great time for organizations across industry and government to celebrate putting customers at the center of our work and to think about what we can do to improve our customers’ end-to-end experiences. When you think this big, it can be a little daunting, but the good news is

The U.S. General Services Administration (GSA) made history today by releasing the first ever iBook version of the Federal Acquisition Regulation (FAR). And while a tome about the complex rules governing the federal government’s purchasing process may not sound like a bestseller, the FAR is essential reading not just for federal contracting officers and federal

As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites,

Summary: The Office of Management and Budget is releasing updated guidance on the role and designation of Senior Agency Officials for Privacy. The digital economy has transformed how citizens interact with their Government. Government services related to immigration, student loans, health insurance, and veterans’ benefits are just a sample of the services now available online.

On September 8, 2016, the General Services Administration (GSA) held a Technology Industry Day. We’re thrilled that more than 300 members of the technology industry in person and via the live stream were able to join us for this first step towards a closer partnership and more open lines of communication about how we can work together to transform federal technology.

As any experienced retailer will tell you, the customer experience begins at the store entrance. Note the friendly Walmart greeter, the approachable minimalism of an Apple Store, and the calculated whimsy of Anthropologie. Store designers understand that a customer’s decision to make a purchase is often made within seconds of entering. The same holds true

Here is the outline for our 2016 Open Government Plan. Let us know what you think.