Search Metrics
The Federal Web in the Year of COVID-19
The past year was like no other. We take a look at how it affected federal website traffic and search data.
Analytics
Measure and plan your site performance with analytics best practices and tools
More News and Events on Analytics
284 posts
DAP Learning Series
Tag Managers Part 2: Configuration Framework
This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.
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2021
DAP Learning Series
Tag Managers Part 1: The Data Layer
This session will help the audience expand analysis capabilities by using the tag manager data layer!
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2021
Become a DAP Certified Analyst
Become a DAP Certified Analyst—The Digital Analytics Program (DAP) now offers the opportunity to become a DAP Certified Analyst. Prospective analysts must complete the DAP Certification Exam with a score of 80 percent or better. The exam is 50 questions and is multiple choice. Prospective analysts can take the exam more than once.— via Digital Analytics Program
This presentation lays out USPS.com’s continuous improvement approach and how it combines analytics and customer feedback with iterative heuristic reviews, design, and usability testing to monitor, improve, and evolve the USPS.com CX.
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2020
Metrics
Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics
Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.
Security
True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident
Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!
DAP Learning Series
Analytics Case Study Part 3: Action
In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action.
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2020
DAP Learning Series
Analytics Case Study Part 2: Analysis
In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy.
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2020
Program managers, IT acquisitions leads, and business-minded IT professionals will receive in-depth guidance to improve cloud efficiency, optimization, and effective cost controls.
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2020
DAP Learning Series
Analytics Case Study Part 1: Assessment
In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance.
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2020
This Week's IDEA
Measure Performance to Make Continuous Improvements
This week, we’re exploring what it means to measure performance, and we’re taking a look at how listening to customers is the best way to continuously improve websites and digital services.
DAP Learning Series
Analytics Lessons From Canada.ca
In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.
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2020
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español
Giving Users the Information They Crave: Data and Analytics Tips From USAGov en Español—User data guides what we do at USAGov. Without it, we wouldn’t know what government questions people are searching for. And we wouldn’t know how to design our content to make it easier for people to find and understand the answers.— via USA.gov
DAP Learning Series
Shifting Your Metrics Mindset
In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.
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2020
Multilingual
How USAGov en Español Uses Quantitative and Qualitative Data to Meet the Needs of Its Audience
In this workshop, we will show how USAGov en Español collects and analyzes data from across several social media channels and the USAGov Contact Center to design and improve content and outreach strategies.
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2020
DAP Learning Series
Become a DAP Certified Analyst
In this session, we’ll tell you about the Digital Analytics Program’s Certified Analyst exam and how you can use it to demonstrate your analytics mastery!
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2020
DAP Learning Series
An Introduction to the Basics of DAP
New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.
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2020
This Week's IDEA
Listen to Customers by Asking the Right Questions
This week, we’re exploring what it means to listen, and we’re taking a look at ways to use feedback to drive continuous improvement.
18F Is Here to Help During Critical Times
Government agencies are seeing their systems and staff stretched to the max as they do their best to serve the public. 18F is a team of government employees with expertise in modern digital tools and practices, and we’re here to help.— via 18F
