Content Strategy

Make use of content strategy to deliver great digital experiences.

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633 posts

U.S. Web Design Standards Releases Version 1.0

The U.S. Web Design Standards are a library of design guidelines and code to help government developers quickly create trustworthy, accessible, and consistent digital government services. Last month, we announced the 1.0 release of the Standards, a milestone that signals the Standards are a stable, trustworthy resource for government designers and developers. By using the

Mar 13, 2017

Letting Go of 85 Percent of Our Email Subscribers

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle

Mar 13, 2017

How to Tell the World War I Story: Make it Personal

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us

Mar 09, 2017

The Life-Changing Magic of Writing Release Notes

A key part of agile development is constantly shipping new features. The team behind the Federal Election Commission’s (FEC) beta website ships new features at least once every two weeks. Sometimes the features are big, noticeable changes, such as the new home page we recently launched. And other times they’re small (a copy edit, an

Jan 19, 2017

Five Lessons Learned During a Content Audit

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit. Methodology and Results Data informed every step we took. In order to determine which areas to focus on first, the desk gathered

Dec 05, 2016

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act

Dec 05, 2016

FIPNet Digital Imaging Partner Guidance Now Available

Guidance for Contributing Digital Content to FDsys (govinfo) is now available on FDLP.gov. Federal Information Preservation Network (FIPNet) digital imaging partners now have guidance documentation for creating and contributing digitally-imaged U.S. Government content to Federal Digital System (FDsys)/govinfo*. The guidance specifications are based on current best practices from the Federal Agency Digitization Guidelines Initiative and

Dec 02, 2016

The Future of Technology at GSA

The potential to transform government and impact the lives of Americans is tremendous. Our country needs the government to work well, and technology is the key to that.

Dec 02, 2016

Lessons Learned: Evaluating Video Content

If you were to perform research on the value proposition of training videos, you would notice that opinions are split on their efficacy. Despite all the tools that are out there that can help you evaluate video quality, views, and drop-off, there are some things that should be considered in the analysis of your organization’s

Dec 01, 2016

Health IT Services SIN — Ready to Serve Agencies

This summer I announced the the release of our new Health IT Services Special Item Number (SIN 132–56) on IT Schedule 70. Now, I am happy to report that the SIN has been awarded to 65 highly qualified industry partners — with that number continuing to grow daily as new contracts are being awarded. With such a

Nov 29, 2016

Understanding Twitter Quality Filters for Content Strategy

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience

Nov 25, 2016

Digging Deep Using the Core Model

The core model is a thinking tool that can be used to get team members from different perspectives (stakeholders, developers, editors, etc.) to start thinking collaboratively. The end goal is that the group will have a common understanding of user needs, business goals, and how different pages should be connected.

Nov 18, 2016

Webinar Recap: Social Media + External Affairs = Outreach Success

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies

Nov 17, 2016