Strategy
Equity, a Core Principle of Customer Experience
This case study describes how two civic designers at different agencies embed equity in civic design to transform federal customer experience.
Content Strategy
Make use of content strategy to deliver great digital experiences.
More News and Events on Content Strategy
635 posts
IT Modernization
Technology-boosting TMF Investments Deliver Benefits for the American Public
The Technology Modernization Fund (TMF) is working to transform the way the government uses technology to deliver for the American public in an equitable, secure and user-friendly way. It strategically invests in priority IT modernization projects that are aligned with the fast pace of changing technology and agency needs. Here are a few examples of how the TMF has invested in multiple projects that are helping many agencies deliver what people need when they need.
Multilingual
10 Tips to Create, Maintain, and Present Non-English Digital Content: A Q&A with Michael Mulé
This question and answer session for our webinar, Language Connections: Tips to Create, Maintain, and Present Non-English Digital Content, can help you improve access to your multilingual digital content.
Inclusive Acquisitions
The Basics of Buying Accessible Products and Services
A discussion with members of the U.S. General Services Administration (GSA) and U.S. Access Board (USAB) on best practices for buying information and communications technology and services that can be used by anyone.
2022
Digital Transformation
Change the Way Digital Work Gets Done
Learn about what a Digital End-to-End Efficiency (DEEE) Framework is and how you can get started digitizing and automating your digital processes.
2022
Transparency, Participation, and Collaboration
Sunshine Week: How GSA Supports Open Government Principles
Sunshine Week (March 13-19, 2022) celebrates the Government in the Sunshine Act, which promotes greater transparency in government activities. Our mission at GSA is to deliver effective and efficient government services for the American people. To do so, we have to be transparent and accessible—by opening meetings to the public, ensuring that federal buildings and facilities are fully accessible to all people, and making information on documents or pages (web pages, PDFs, newsletters, etc.) open and accessible. Learn about some of our initiatives that best display these principles.
10 Hiring Tips for Attracting Underrepresented Digital Services Talent to Serve
As we focus on Diversity, Equity, Inclusion, and Accessibility (DEIA) as a priority across the federal government, what are some ideas we can keep in mind as we build our digital teams?
Creating a New Way for People To Discover Government Benefits
Creating a New Way for People To Discover Government Benefits—To make it even easier for everyone to find services and benefits without needing to understand government structure, we’re developing a new digital tool in partnership with 10x, GSA’s incremental technology fund. BEARS, the Benefits Eligibility Awareness Resource Service, is an important step forward in providing an integrated, simple solution for federal benefits to improve the customer experience and will eventually cover all federal benefits from all agencies.— via USA.gov
Lessons from the 2021 Federal Plain Language Report Card
During the Digital.gov and Plain Language Community event, Results of the 2021 Federal Report Card, speaker David Lipscomb gave examples of web content that received both high and low scores in the 2021 Plain Language Report Card. Here’s what we learned.
Plain Language
Plain Language + Compassion Help People in Crisis
Meet the content strategists who worked to transform FindTreatment.gov to connect people in crisis with the help that they need.
2022
Multilingual & Web Content
Language Connections: Tips to Create, Maintain, and Present Non-English Digital Content
Tips to help you improve access to your non-English digital content.
Watch Video
2022
Multilingual
Webinar Recap: How To Best Connect With Your Spanish-speaking Audience During an Emergency
In this panel discussion, experts from different agencies shared how they’ve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic.
Customer Experience
The Customer Experience (CX) Symposium Series: A Thought Incubator for Federal CX Practitioners
What is the past, present, and future of public sector customer experience practice? The CX Symposium series gathers practitioners to map our way.
Plain Language
Results of the 2021 Federal Report Card
David Lipscomb from the Center for PL will review the results of this year’s Federal Plain Language Report Card and answer questions.
2021
Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign
Three Ways USAGov Outreach Can Help with Your Agency’s Next Campaign—Does your agency have an idea for a new marketing strategy? USAGov’s Outreach team can support your agency in all stages of your campaign. We can brainstorm with your team, discuss best practices, and try new marketing approaches to grow together in serving people. Learn how to begin partnering with us.— via USA.gov
USWDS
Webinar Recap: U.S. Web Design System October 2021 Monthly Call
In this recap of the October 2021 U.S. Web Design System (USWDS) Monthly Call, the USWDS team shares how their community can help teams solve problems together, and what tools and channels we can use to ask questions, get answers, and provide useful feedback.
Federal Leadership and Professional Development
Successful Strategies for Telework and Hybrid Work Environments
Learn from and share with other federal colleagues from across the government strategies for succeeding at working, managing, supervising, collaborating, communicating, and more.
2021
The Weekly Ship: What It Is, Why Useful, and How To Create Your Own
The Weekly Ship: What It Is, Why It’s Useful, and How To Create Your Own—The weekly ship has been a staple of 18F projects for years. It is a way to engage partners, inform teammates, and reflect on our work.— via 18F
Hispanic Heritage Month & Social Media
How To Best Connect With Your Spanish-speaking Audience During an Emergency
The Multilingual Community of Practice is hosting a panel to share some successful social media strategies that you can use to connect with your Spanish-speaking audience during emergencies.
2021
Multilingual
USAGov en Español Celebrates Hispanic Heritage Month
Since 2003, one program in GSA’s Technology Transformation Services (TTS) has been leading the way in which the government serves the Spanish-speaking community in the U.S. That program is USAGov en Español, the official guide to government information and services in Spanish.
