Content Strategy

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630 posts

The Data Briefing: Four Steps to Becoming a Data-Driven Organization

As the Federal government agencies begin the digital transformation journey, becoming a data-driven organization is even more vital. What does it mean to become a data-driven organization? According to one definition, “[a] data-driven company is an organization where every person who can use data to make better decisions, has access to the data they need

Nov 09, 2016

Why World War I Matters for Your Agency

I recently asked some friends—a group of intelligent, successful individuals—what they knew about World War I. The responses I received included, “Ummm…..it was in the 1910s?” or “Started in Europe when the archduke was killed?” Beyond this, it’s mostly blank stares and shoulder shrugs. People who consider themselves history geeks might mention President Woodrow Wilson’s

Nov 08, 2016

The People’s Code – Now on Code.gov

Summary: Today we’re launching Code.gov so that our Nation can continue to unlock the tremendous potential of the Federal Government’s software. Over the past few years, we’ve taken unprecedented action to help Americans engage with their Government in new and meaningful ways. Using Vote.gov, citizens can now quickly navigate their state’s voter registration process through

Nov 07, 2016

New API Brings EPIC Earth Imagery to Developers

Daily imagery data taken by the Earth Polychromatic Imaging Camera is now accessible via a RESTful API available from the NASA API Portal. The Earth Polychromatic Imaging Camera (EPIC) is an instrument aboard NOAA’s DSCOVR satellite, which orbits at Earth’s Lagrange point, the sweet spot in space where the gravitational tug of the Earth and

Nov 04, 2016

Applying Customer Service Metrics to Improve Customer Experience (CX)

Lately, I’ve looked at how a government agency measures a customer’s experience. It’s such a complex topic that I would need more than one blog to discuss the nuances behind it. In my last blog, I examined and brokedown three types of customer service metrics: customer satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort

Nov 03, 2016

Professional photographer and early “iPhonography” pioneer, Chase Jarvis coined the phrase, “The best camera is the one that’s with you.” The recent jumps in mobile phone photo technology presents interesting opportunities for government agencies to consider as mobile phone cameras are starting to rival and surpass professional gear. When Google and Apple both announced their

Nov 01, 2016

Social Media Data Deep Dive: Turning Findings into Action

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on

Oct 28, 2016

Laying the Foundation for a More Secure, Modern Government

Summary: Building on efforts to boost Federal cybersecurity & as part of National Cybersecurity Awareness Month, today we’re releasing a proposed guidance to modernize Federal IT. America’s spirit of ingenuity and entrepreneurship created the world’s most innovative economy and keeps us dominant in today’s digital age. Indeed, in 1985 about 2,000 people used the Internet;

Oct 28, 2016

Federally Funded Research Results Are Becoming More Open and Accessible

Summary: Significant strides in improving public access to scholarly publications and digital data help usher in an era of open science. This week marks the 8th annual Open Access Week, when individuals and organizations around the world celebrate the value of opening up online access to the results of scholarly research. It is an opportune

Oct 28, 2016

9 Reasons Your Infographics Might Be Too Big

Infographics are a useful tool for communicators to share complex data and information in a quick, easy-to-read format. Infographics can be beautifully designed works of art, pulling in a reader through storytelling and visual entertainment. And like art, infographics can be large, epic works, or small treasures.

Oct 27, 2016

The Data Briefing: Help Predict the Future of Federal Government Data

In December, I plan to write two postings detailing a scenario analysis for the next ten years of the Federal government’s data technologies. Governments are on the cusp of amazing technological advances propelled by artificial intelligence, blockchain technologies, and the Internet of Things. Also, governments will face new challenges such as the recent global cyber

Oct 26, 2016

DigitalGov Readers and Subscribers: We Want to Talk to You

As you know, over the last few years DigitalGov has surfaced the innovative advancements many are making across the government space while providing a platform for learning best practices and coming together as a community. Over the course of the next few weeks, a small team from

Oct 25, 2016